The renewal of the strategic partnership between Panasonic and UNESCO World Heritage Centre for the next two years was signed in Phnom Penh in the Kingdom of Cambodia, on the occasion of the 37th session of the World Heritage Committee.
This continued partnership brings with it exciting activities in the field of environmental and cultural education. It will continue to actively promote and develop the three areas; next generation education, communication and technological support.
Irina Bokova, Director-General of UNESCO and Takumi Kajisha, Senior Managing Executive Officer, Panasonic Corporation, cementing the partnership
Partnership with UNESCO renewed - Panasonic helps communicate the importance of World Heritage
This year, under the education umbrella, the 'World Heritage Eco Learning Programme' will focus on sites located at Cambodia, Vietnam, Japan, China, Spain, Panama, Brazil and France bringing on board even more students to learn about nature conservation as well as cultural conservation, and understand in-depth UNESCO's work, in a fun and interesting manner.
As part of the announcement, a group of Khmer students had the opportunity to delve into actual conservation work being done at the Bayon Temple at Angkor in Cambodia.
In enhancing communication activities, Panasonic will continue sponsoring 'The World Heritage Special' with the National Geographic Channel. The third series, scheduled for October 2013, will continue its goal as an educational tool on the technology and people that make conservation of natural heritages possible.
Utilising advanced Panasonic technology in the societal contribution, the company will supply audio visual equipment to the UNESCO headquarters and its global offices. Panasonic will also provide its latest 3D technology with 'Dive into World Heritage 3D', a 3D system which allows viewers to experience the world heritage sites as if they were there, through vivid, life-like imagery. Viewers get to "travel" the world just by putting on their 3D glasses!
In addition, the company pledges to continue its project to replace incandescent light bulbs with energy-saving LED lights at UNESCO World Heritage Sites as it did recently at the Prague Castle in the Czech Republic. At the ceremony it also announced to donate Solar LED Lanterns to the UNESCO office located at Angkor Wat.
Symbolising the Solar LED Lantern donation (Irina Bokova and Yorihisa Shiokawa, Managing Director, Panasonic Asia Pacific)
Panasonic casts a warm glow over World Heritage sites - Prague Castle -
Panasonic casts a warm glow over World Heritage sites - Shirakawa-go -
With the renewed strategic partnership, Panasonic will continue to actively contribute to the conservation of World Heritage Sites and the global environment.