Story 5: Capturing the Country's "Beauty" in 4K.
Six Years in the Making – "Beautiful JAPAN
towards 2020"

As a Worldwide Olympic and Paralympic Partner, Panasonic is supporting the staging of the Games with cutting-edge AV equipment solutions. Backed by equipment, technology, and solutions, we were determined to capture the natural, beautiful, scenery of Japan as a legacy. From this background, we worked from 2014 to 2019 on this project, called "Beautiful JAPAN towards 2020."

This entailed visits to each of Japan’s 47 prefectures to capture the beauty of the season together with images of young athletes in vivid 4K quality. Recording was done with the VariCam 4K cinema camera series and VariCam HS, and more. Compared to Full HD, 4K boasts 4 times the resolution. Panasonic’s 4K compatible TVs reproduce the rich hues and light-dark tones with superior depth as if the viewers were standing on-location.

While capturing the landscape and athletes of each region, the TV developer explained, “I hope to continue to do my best so that we can even communicate the athletes’ passion, breathing, dynamic movement of their muscles, and thereby deliver the ‘human drama’ beyond just winning and losing.”

We will continue to make preparations in order to deliver the passion and excitement of the Games to people all around the world.