Panasonic Announces Strategic Partnership with Shenzhen Skyworth Display Technology Co Ltd, and its Group Companies, to Accelerate Growth of TV Business

Today, Panasonic Entertainment & Communication Co.Ltd（PEAC）announced a comprehensive business partnership with Shenzhen Skyworth Display Technology Co Ltd, and its group companies, one of the world's leading TV manufacturers. The partnership will be executed on a region by region basis and will bring exceptional global development, manufacturing and scale capabilities.

This is coupled with a shared mission to deliver unwavering commitment to quality and brand excellence, particularly vital in Europe's discerning markets.

Under the agreement the new partner will lead sales, marketing and logistics across the region, while Panasonic provide expertise and quality assurance to uphold its renowned audiovisual standards with full joint development on Top End OLED models.

Furthermore, Effective 1 April 2026, Panasonic’s Entertainment Division will reintegrate into Panasonic Corporation strengthening the consumer business within Panasonic and Europe is highlighted as a strategic market for the consumer business for long term success.

“Europe remains a key strategic region for Panasonic, with consumers consistently recognising the exceptional quality and value of our products,” said CEO, PEAC Akira Toyoshima. “The new business model change will leverage the power of Panasonic’s core technical excellence in AV processing, quality and service standards with the global scale economy of Shenzhen Skyworth Display Technology Company‘s manufacturing volume and speed to provide a winning formula for the customer value proposition’’

Commenting from the partner‘s holding company, Shenzhen Chuangwei-RGB Electronics Co., Ltd, CEO Peter Zhang said, “The two organisations share a commitment to innovation and excellence. As a top-five global TV brand, we will bring world-class product innovation supported by extensive R&D investment, alongside a rapidly expanding international footprint and established distribution network. This strategic alignment is expected to accelerate the growth of Panasonic-branded TVs across Europe.”

Both organisations remain committed to excellent customer service. In Europe, it has been agreed that Panasonic will continue to provide after-sales support for all Panasonic TVs sold up to March 2026 and all those available from April.

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