Panasonic Beauty's Pursuit of Natural Beauty

Panasonic Beauty's Pursuit of Natural Beauty

Our technology enhances outer beauty through natural care, delivering transformative beauty experiences with visible results.

Panasonic Beauty aims to help bring out each person's natural beauty, by using our innovative technology.

Japanese aesthetics focuses on more than outward appearance. It's also about the natural beauty that comes from within.

Panasonic Beauty aims to help bring out each person's natural beauty, by using our innovative technology.

This approach led to the creation of the nanocare hair dryer.

Ultrafine water particles, nanoe™, penetrates into hair. The dryer enhances the health and shine of hair.

This approach led to the creation of the nanocare hair dryer.

Our goal is to provide customers proven results.

That's why we study how nanoe™ works on hair and scalp everyday.

Our goal is to provide customers proven results.

We ensure they deliver the promised benefits.

For example, we examine hair of individuals of various ethnicities under an electron microscope.
We test how hair responds to friction by brushing it 1,000times and sometimes, we wet and dry our own hair more than 100 times a day.

We ensure they deliver the promised benefits.

Panasonic also follows strict internal standards and runs numerous quality tests.

We simulate the demanding conditions of various regions to ensure safe use, everywhere.
We work to consider every eventuality, paying attention even to unseen details.

Panasonic also follows strict internal standards and runs numerous quality tests.

We never compromise on quality.

Since a dryer is used daily, it's about more than just drying hair. We've made the parts smaller, lighter and carefully balanced the product to improve comfort and usability.

We never compromise on quality.

We focus on creating environmentally responsible, energy-efficient products.

For instance, we have products which use plant-based biomass paint on the body.

We focus on creating environmentally responsible, energy-efficient products.

The nanocare hair dryer has been around for nearly 20 years.

We consider the needs of each individual customer and we work to enhance our products to help everyone reveal their natural beauty.

The nanocare hair dryer has been around for nearly 20 years.

Panasonic Beauty is Japan’s No.1 Electric Personal Care and Hair Care Brand

Japan’s No.1 Electric Personal Care brand. Source: Euromonitor International Limited, Consumer Appliances 2024 edition, Panasonic in the Personal Care Appliances category, retail volume in units, 2023 data.
Japan’s No.1 Electric Hair Care brand. Source: Euromonitor International Limited, Consumer Appliances 2024 edition, Panasonic in the hair care appliances category, retail volume in units, 2023 data.