LUMIX G has long wanted to redefine the high-quality system camera away from
the existing mechanical structures that are large, heavy and complex.
Our vision has been to create an all-round system for professional and amateur alike,
a stills and video camera that can be admired for superb results while also being a joy to use.
This ideal has been our concept and goal from the start.
To bring the seemingly impossible to reality we have adopted a mirrorless system together
with MFT format and combined them with our proprietary optical / digital technology.
Such advances and numerous other innovations are helping to evolve an exciting new culture of photography.
This will continue, just as we aim to surpass your expectations for LUMIX G “Changing Photography”.