LUMIX G has long wanted to redefine the high-quality system camera away from
the existing mechanical structures that are large, heavy and complex.
Our vision has been to create an all-round system for professional and amateur alike,
a stills and video camera that can be admired for superb results while also being a joy to use.
This ideal has been our concept and goal from the start.
To bring the seemingly impossible to reality we have adopted a mirrorless system together
with MFT format and combined them with our proprietary optical / digital technology.
Such advances and numerous other innovations are helping to evolve an exciting new culture of photography.
This will continue, just as we aim to surpass your expectations for LUMIX G “Changing Photography”.
Panasonic Celebrates 10 Years
Since the Launch of the Digital Single Lens Mirrorless Camera
The year 2018 marks 10 years since Panasonic introduced the world's first Digital Single Lens Mirrorless Camera, the LUMIX DMC-G1, in 2008*¹. As a pioneer of the mirrorless camera, we are the only manufacturer to have devoted 10 years to the development of this innovativecamera system.
We have lead the market by pursuing unique technologies for high picture quality, high performance, high-speed response and video recording capability -all for the mirrorless camera.
Epockmaking achievements included the development of a mirroless camera that enabled the world's first 4K video recording*², Dual I.S. (Image Stabilizer) and 6K PHOTO*³ for high-speed burst shooting at 30 fps in 18-megapixel resolution.
Crystallizing the core competence in our mirrorless camera technologies, we have recently expanded our lineup of cutting-edge digital cameras by adding to our world-acclaimed flagship model, the LUMIX GH5, with the LUMIX G9, which boasts uncompromising performance for still photography; and the LUMIX GH5S, which brings the highest-ever sensitivity and video quality to the LUMIX range. We will keep our focus on developing high-end digital cameras that meet the stringent standards of professional photographers and video creators.
Guided by the vision of "Changing Photography", LUMIX will continue its development challenge over the next 10 years to establish our position as an industry innovator and introduce a steady stream of exciting new technologies.
*¹ For a Digital Interchangeable Lens System Camera, as of 31 October, 2008 (Panasonic survey).
*² For a Digital Single Lens Mirrorless camera as of 4 January, 2017 (Panasonic survey).
*³ 6K PHOTO’ is a high speed burst shooting function that cuts a still image out of a 4:3 or 3:2 video footage with approx.18-megapixel
(approx. 6000 x 3000 effective pixel count) that the 6K image manages.
LUMIX PICTURE-MAKING PHILOSOPHY
Capturing It All.
Capture lasting images with LUMIX
Designing LUMIX to satisfy the varying demands of users hass haped its superior picture-making power.
More than just faithfully recording the subject, painting a living picture.
Not merely reproducing things as they appear, but conveying the full texture and an almost tactile ambience.
Capturing it all – life’s complex tapestry, the flow of time, history in the making,
even the tension and feel of something in the air.
Photos that go beyond a collection of pixels.
Photos with a sense of presence, capturing life’s essence.
Stunning resolution, breathtakingly rich gradations and colors …
Even photos recorded in JPEG format are so full of life, you can almost reach out and touch it.
Capture the essence of life. LUMIX.
LUMIX CONCEPT MOVIE
THE CREATORS - from creators to creators -