Brand Values

Visionary:We continually create new value with a constant awareness of emerging trends and global issues such as the environment, exceeding customers' expectations through our creativity and ingenuity. Refined:We continually strive to translate our vision into quality products and services that enable customers to live the life they aspire to. Trusted:We build solid relationships with customers by providing value that truly satisfies.

The Panasonic brand value is described using three words: Visionary, Refined, and Trusted. It is the value that employees keep in mind to achieve the brand slogan, “A Better Life, A Better World.”