Corporate Brand “Panasonic”

Panasonic Brand

The Panasonic brand name was created in 1955 and was first used as a brand for audio speakers. It is a combination of the words, "Pan"(Universal) and "Sonic"(Sound) and has a meaning of bringing sound our company creates to the world. "Panasonic" was later used as a global brand name in various regions and on a wide range of products. In 2008, it was adopted as the corporate brand.

Our Corporate Color: Panasonic Blue

Panasonic Blue was first adopted as a corporate color in 1974. Panasonic Blue was introduced as a new brand color, using a photo of the sky at dawn, immediately before the sun rises from the horizon, which symbolized the future and a sense of anticipation, as a visual backdrop.

Its motif is the unique blue sky that can be seen only for a brief moment at dawn when the dark night sky changes to a bright morning sky, representing new hopes for the new day about to begin. We regard Panasonic Blue as the color that suggests sophistication, intelligence and motivation, enhances the ability to focus and concentrate, and gives a feeling of confidence to the people around it.