Five Principles Regarding Brand Names
There are five principles underlying the Panasonic brand.
Symbols of Responsibility
The purpose of having brand names is to openly declare our responsibility for the products we produce and sell, and to indicate and guarantee product quality.
Images of Corporation and Products
Brand names symbolize our manufacturing activities and our marketing of high-quality products, the result of our basic management philosophy. They are also vital links between the corporation and the consumer.
Proof of Consumer Trust and Satisfaction
The strength of brand names, or brand image, indicates how well our activities are accepted by the consumer and how useful our products are to society. They are also proof of the consumer's satisfaction and society's trust.
Priceless Corporate Assets
Brand names are priceless corporate assets that have grown in value since the company was established. Constant effort by every department is the key to increasing the value of our brand assets.
Indicators of Employee Pride
Brand names indicate our pride in and determination to continue producing high-quality products. All employees should be fully aware of the value of brand names and use them with the greatest care and highest respect.