Laying a solid foundation for new business growth
After successfully achieving the midterm plan "CV2015" a year ahead of schedule, Panasonic positioned FY2015 to be the "second phase of challenge" and presented a policy to shift its focus to sales growth with the aim of realizing consolidated sales of 10 trillion yen for FY2018. Specifically, by clarifying the key areas on the "5 x 3 Matrix" with 5 business areas on the vertical axis and 3 regions on the horizontal axis, resources were to be devoted accordingly. Based on this, in and after FY2015, Panasonic strategically invested an additional one trillion yen to further expand business, specifically, forming a capital and business alliance with Ficosa International, an auto parts manufacturer in Spain and entering into an agreement to buy Hussmann, a manufacturer of professional-use freezer/refrigerator showcases in the United States. However, for FY2015, though an increase in profit was secured, sales decreased due to such factors as the yen's appreciation, market downturn in China, and the slumping solar business in Japan, which resulted in them giving up on achieving "sales of 10 trillion yen."
However, even under such circumstances, by making it an unaltered aim to realize profit growth in the medium to long term, Panasonic positioned FY2016 as the "year to lay a solid foundation for growth." In this respect, strategic investment was continuously made in the areas with high growth potential, such as "consumer electronics in the overseas strategic regions," "housing," and "automotive." In addition, the four Companies collaboratively addressed strengthening of businesses in the B2B field with the aim of realizing a winning business model.