Dates: Monday, August 26 to Saturday, October 5, 2019
In the early 1950s, riding a wave of postwar recovery, Japan entered a golden age of home appliances. Matsushita Electric at the time was also releasing, one after the next, new, large products, including washing machines, black and white televisions, and refrigerators. These were a dream for every household, and were known as the Three Luxury Appliances. In 1956, when an economic white paper of the time had declared an end to the postwar period, Konosuke Matsushita turned his hand to writing the Matsushita Electric Five-Year Plan. As business was rapidly expanding, he worked to strengthen and expand the company's home appliance sales network, while investing enormous effort in consumer outreach. In this second part, after the arrival of the Three Luxury Appliances, we look back at Konosuke's exerted efforts to communicate with consumers and expand the use of appliances in the home.