The History of Konosuke Matsushita

The 94-year Path of Konosuke Matsushita

1894

Born on November 27 in Wakayama Prefecture.

1904

Leaves school in the fourth grade to take up an apprenticeship at the Miyata Hibachi Shop in Osaka.

1905

Begins to work at the Godai Bicycle Shop.

With Mrs. Godai, the bicycle shop owner's wife.
The oldest existing photo of Konosuke.

1910

Joins the Osaka Electric Light Company.

1913

Enrolls in night school classes at the Kansai Commercial and Industrial School.

1915

Marries Mumeno Iue

1917

Quits the Osaka Electric Light Company, and begins manufacturing and selling light sockets.

1918

Founds Matsushita Electric Housewares Manufacturing Works in Ohiraki-cho, Osaka.

Back row, from the left: Konosuke,
his brother-in-law Toshio Iue, and his wife Mumeno.
Front row: Mumeno’s three sisters

1922

Completes construction of the first factory in Ohiraki-cho.

1923

Develops and markets a bullet-shaped bicycle lamp.

1927

Markets a square bicycle lamp as the first National brand product.

1929

Sets forth the Basic Management Objective and Company Creed.

1932

Establishes the Export Trading Division.
Announces the true mission of the company at a celebration marking the company's foundation.

1933

Adopts a division system.
Constructs a new headquarters and factories in Kadoma, Osaka.
Sets forth the Five Principles (Reformulates it as the Seven Principles in 1937.)

1934

Founds an employee training school.

1935

Establishes Matsushita Electric Trading Co., Ltd.
Issues basic internal rules for all employees.
Incorporates the company as Matsushita Electric Industrial Co., Ltd.

1946

The seven postwar regulations are imposed by the GHQ of the Allied Powers, effectively purging Matsushita management. (The regulations are eventually rescinded in 1950.)
Founds the PHP Institute.

Inaugural issue of PHP Magazine

1951

Makes his first visits to the United States and Europe.

1952

Concludes a technical tie-up with Philips.

Signing of a tie-up agreement with Philips.

1955

Panasonic brand name used for the first time, on a speaker exported to the US market.

1956

Launches a five-year plan to boost annual sales from 22 billion yen to 80 billion yen.

1959

Establishes Matsushita Electric Corporation of America(MECA), the first post-war overseas sales company.

1961

Becomes chairman of the board.
Founds National Thai, the first post-war overseas manufacturing company.

1962

Time magazine runs a cover story on Konosuke.

1964

Holds Atami Conference to solve the problem of flagging sales in the Japanese market.
Life runs an article, "Meet Mr. Matsushita".

The Atami Conference

1965

Initiates the five-day work week.

1973

Assumes the post of executive advisor.

1979

Receives the Panglima Mungku Negrara award from the Malaysian government.
Visits China.

1980

Establishes the Matsushita Institute of Government and Management.

1983

Proposes the Japan Prize and becomes the first director of the Japan Prize foundation.

1987

Receives Order of the Paulownia Flowers from Japanese government.

1989

Passes away of pneumonia at the age of 94.

Other

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