33

A New Product

You succeed in developing a revolutionary new product. Feeling satisfied and contented is quite natural, especially after your strenuous efforts. But if you are completely satisfied with it, further progress will come to an end. What if the new product was created by another company? You would be strongly motivated to create something better with originality and innovation. Our human society is progressing day by day, and products should as well. In this way of looking at things, you can always find room for improvement and progress. It depends on your imagination.

By Konosuke Matsushita,
founder of Panasonic Corporation

33

A New Product

You succeed in developing a revolutionary new product. Feeling satisfied and contented is quite natural, especially after your strenuous efforts. But if you are completely satisfied with it, further progress will come to an end. What if the new product was created by another company? You would be strongly motivated to create something better with originality and innovation. Our human society is progressing day by day, and products should as well. In this way of looking at things, you can always find room for improvement and progress. It depends on your imagination.

By Konosuke Matsushita,
founder of Panasonic Corporation