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Smile As a Gift

When competition for sales gets tighter, people rack their brains for creativity and ingenuity. Attaching a free gift to attract customers’ attention is one such idea. But the most effective gift you can attach is your cordial smile and attitude. If you stick with this kind of service and harness it to repay your customers, their satisfaction will be heartfelt.

By Konosuke Matsushita, founder of Panasonic Corporation

29

Smile As a Gift

When competition for sales gets tighter, people rack their brains for creativity and ingenuity. Attaching a free gift to attract customers’ attention is one such idea. But the most effective gift you can attach is your cordial smile and attitude. If you stick with this kind of service and harness it to repay your customers, their satisfaction will be heartfelt.

By Konosuke Matsushita, founder of Panasonic Corporation