Good service is an inherent part of business. A business lacking in service is no longer a business. In this sense, service is an essential obligation for every business person to fulfill. But if you merely treat it as an obligation and do it grudgingly, you will tire of the job, and your reluctance will surely be noticed by customers. Good service is meant to please customers, but the service giver should feel pleasure in it too. To please customers and be pleased in turn is service in the true sense of the word.
By Konosuke Matsushita, founder of Panasonic Corporation