Tomorrow’s care. Tomorrow’s living.

Toward safe and independent living for the elderly.

Rapid decreases in birthrate and rapid increases in average age have become significant issues for developed countries. This is happening most quickly in Japan, where 30% of the population will be older than 65 by the year 2025, requiring active engagement. Panasonic began its long-term care division in 1998, before the long-term care insurance system was introduced into Japan, and it has worked alongside the elderly and their families to look after their home lives. The reason that Panasonic has been engaged with long-term care since such an early stage is that it has been engaged with housing and home life for so long.

Through services, shops, and products that utilize the knowhow it developed in homebuilding and product development, Panasonic is working for a better world for the elderly and their families.

What Age-free (elderly care) does

The first projects of the long-term care division were assisted living facilities for the elderly, for people who require 24-hours-a-day, 365-days-a-year care; and the bathing assistance visits, for people who need extra care while residing at home. Panasonic has worked in collaboration with regions across Japan to provide care programs which combine the comfort of care recipients and thorough safety management.

Photo: A caregiver pours tea into teacups on the dining room table

These days, the organization has grown into a full care division, providing professional care services, renovating homes for elderly care, and developing care products.

Providing Services to Support the Elderly in Close Collaboration with the Region

Photo: An external view of a Panasonic AGE-FREE House

In order to support the elderly to live in the regions they are used to, Panasonic has developed home care service centers called “Panasonic AGE-FREE Care Centers,” as well as stores which specialize in care products and home renovations, called “Panasonic AGE-FREE Shops,” in regions all over Japan.

Panasonic Age-free Care Centers offer a wide variety of services for the elderly who live at home, such as regular-visit and short-stay caregiving programs, day services, care management, and more. In addition, Panasonic also operates assisted living facilities, which provide live-in assistance, and Panasonic AGE-FREE House*, with services for the elderly.

*Also provides multifunctional long-term care group homes.

Product Development Based on On-site Understanding

Panasonic develops for the entire caretaking industry, from the caretaking site to the development and manufacture of caretaking and welfare products. Because of this, it is able to listen directly to the voices of users and staff, leading to product improvement and the development and testing of new products.

This on-site understanding is also utilized in the development of home care beds. As a result of using its on-site perspective to improve home care beds, Panasonic realized that the “elevate back” function of home care beds, supposedly a primary function, was going largely unused. Because of this, Panasonic ergonomically analyzed the burden on the body, the remaining abilities of users, and their range of motion, and used quantitative analysis to develop the electric home care bed Conforne.

In order to prevent downward slippage, Conforne makes it possible to choose between 5 levels of foot height aligned with the user’s posture, and supports even users with limited muscular strength so they don’t slip left or right. When it’s easier to sit up, there is more of a desire to stand, leading to improved ADLs (activities of daily living).

Photo: The Conforne electric home care bed

In addition, with products such as the Smart A/C Lookout Service, which gives peace of mind, and the Digital Mirror, which leads to visualization of rehab results and improved motivation, Panasonic is actively applying its cutting-edge technology to services and products.

Photo: A room sensor installed on the wall next to an air conditioner
Photo: The Digital Mirror

For Safer, More Reliable Care

Because long-term care is a service for people, issues on-site are always changing. To help its entire staff have the same ambition to provide the appropriate care, Panasonic created its own management system, and in order to improve service quality, it received the internationally recognized ISO9001 in 2001. Panasonic is utilizing training programs to improve its service retention and quality even further.

Striving for the best care solutions in aging societies across the world.

Long-term care is a collaboration with families to provide the elderly with safe and independent living, allowing them to live the way they want to for their entire lives. Panasonic believes that long-term care solutions based on impeccable service and the latest technology in Japan, will be useful for aging societies around the world. By providing the best products and services which resonate with the elderly and their families, Panasonic is working toward the realization of comfortable, independent living with a smile.

A Better Life, A Better World A Better Life, A Better World

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