Corporate Citizenship Activities

Through our business and corporate citizenship activities, Panasonic aims to help address social problems, create better ways to live, and develop a society in which humans are happy worldwide.

Basic Thoughts

Panasonic’s founder, Konosuke Matsushita, managed the company intending to contribute to social development through business. Based on the idea that “corporations are a public entity of society,” we actively address social issues through corporate citizenship activities that align with our business.

A Better Life, A Better World A Better Life, A Better World

Toward an inclusive society that enables everyone to be active and share the joys of life

photo: Konosuke Matsushita photo: Konosuke Matsushita
Sustainable Development Goals(SDGs) Sustainable Development Goals(SDGs)

In 2018, on the occasion of the 100th anniversary of Panasonic’s founding, we reviewed our priorities to determine what social issues we should address. Looking at global social issues, we see that poverty is listed at the top of the 17 SGDs the UN adopted in 2015. Konosuke Matsushita also believed, “The mission of industry is to... help eliminate poverty.” That is why we set “ending poverty to create an inclusive society” as our priority.

Our priority: Our priority: Ending poverty to create an inclusive society

Efforts toward Eliminating Poverty

To tackle this significant problem sustainably, we are pursuing corporate citizenship activities from the three angles of human resource development, opportunity creation, and mutual understanding. We also continue to engage in environmental conservation; science, the arts, and culture promotion; and disaster relief.

We support education due to our belief that people are the ones who will create a poverty-free society. We develop global programs to foster the leadership needed to eliminate poverty and the ability to pursue a career.

Olympics and Paralympics Education Support

This career education program aims to cultivate “21st-century skills” by utilizing our educational resources as a worldwide partner.

Kid Witness News (KWN)

This program fosters teamwork and boosts creativity and communication skills through video production.

Original Vocational Education Program

This career education program teaches students to think about working in various roles and discovering their own path.

Panasonic Kids School

The school offers educational programs and content to teach children, the 21st century’s leaders, how to learn and live independently.

Panasonic Scholarship Asia

Panasonic’s local Asian companies offer university scholarships for local students through this program.

Experiential museum

AkeruE (Tokyo)
A museum where Eureka turns into reality.
Panasonic Creative Museum AkeruE

RiSuPia (Vietnam)
Built in Hanoi, Vietnam in September 2010.
The museum advances science and mathematics education.

Olympics and Paralympics Education Support

This career education program aims to cultivate “21st-century skills” by utilizing our educational resources as a worldwide partner.

Kid Witness News (KWN)

This program fosters teamwork and boosts creativity and communication skills through video production.

Original Vocational Education Program

This career education program teaches students to think about working in various roles and discovering their own path.

Panasonic Kids School

The school offers educational programs and content to teach children, the 21st century’s leaders, how to learn and live independently.

Panasonic Scholarship Asia

Panasonic’s local Asian companies offer university scholarships for local students through this program.

Experiential museum

AkeruE (Tokyo)
A museum where Eureka turns into reality.
Panasonic Creative Museum AkeruE

RiSuPia (Vietnam)
Built in Hanoi, Vietnam in September 2010.
The museum advances science and mathematics education.

There are various causes of poverty, but the inequality of opportunity is particularly notable. We believe that creating and offering new opportunities through programs will generate the impetus to escape the chains of poverty.

Delivering electricity to areas without it and working to improve lives equals true power!

Bring Light to People
Donations of used books have the power to deliver light.

Off-Grid Solutions Project
Bringing the power to light the way to the future in areas without electricity

NPO/NGO organizational infrastructure support


We develop unique programs to help the NPO/NGO sector improve its organizational infrastructure as it grows and expands.

Panasonic NPO/NGO Support Fund for SDGs


This open grant program provides organizational infrastructure support for NPOs and NGOs in Japan and abroad that are working to eliminate poverty.

Panasonic NPO Support Pro Bono Program

Through this program, our employees volunteer by leveraging their business skills to help NPOs improve their developmental capabilities.

Delivering electricity to areas without it and working to improve lives equals true power!

Bring Light to People
Donations of used books have the power to deliver light.

Off-Grid Solutions Project
Bringing the power to light the way to the future in areas without electricity

NPO/NGO organizational infrastructure support


We develop unique programs to help the NPO/NGO sector improve its organizational infrastructure as it grows and expands.

Panasonic NPO/NGO Support Fund for SDGs


This open grant program provides organizational infrastructure support for NPOs and NGOs in Japan and abroad that are working to eliminate poverty.

Panasonic NPO Support Pro Bono Program

Through this program, our employees volunteer by leveraging their business skills to help NPOs improve their developmental capabilities.

We work to eliminate poverty by preventing discrimination through respect for and understanding of diversity among cultures and values. We listen to people in various positions, understand their needs, and consider what each of us can do.

Social Good Meetups (SGMs) - Lectures on social issues for employees

We invite various guest lecturers who are engaged in solving social issues to give these after-work lectures for employees.

Social Good Meetups (SGMs) - Lectures on social issues for employees

We invite various guest lecturers who are engaged in solving social issues to give these after-work lectures for employees.

Environmental activities

We are promoting initiatives to create a sustainable, safe, and secure society, including climate change prevention and resource recycling.

Other support activities

In addition to the initiatives listed here, Panasonic supports the arts and culture and helps communities rebuild after natural disasters.