Panasonic aims to contribute to the resolution of societal problems, the creation of a better life and happiness around the world, and the development of society through both its business activities and its corporate citizenship activities, all under the banner of the brand slogan "A Better Life, A Better World."
Of all the issues in the world today, the growing poverty faced by people around the globe, whether in developed countries or developing and emerging countries, is particularly serious. The Sustainable Development Goals were created by the United Nations in 2015 as a plan of action for humanity, the earth, and prosperity. Of the 17 goals and 169 targets included in those goals, the one at the very top of the list is ending poverty.
Konosuke Matsushita, the founder of Panasonic, understood poverty as an evil, and considered the purpose of business was to bring an end to it. While standards of living have improved for many, and some poverty has been eliminated, there are many nations and regions that have been left out of this wealth, and the gaps in the standards even among so-called developed nations have become wider.
In light of this situation, Panasonic wants to contribute to resolving these social issues and building a sustainable global society through corporate citizenship activities such as those involving human resources development, opportunity provision, and mutual understanding. The Company's hope is to do so in cooperation with all of its stakeholders, while putting its products and technologies, as well as its knowledge and resources cultivated through manufacturing, to good use.