Alongside changes in customer lifestyles, there is now a growing global trend for customers to use only specific functions of a product, rather than using or owning the whole product. In Europe, building a circular economy for sustainable economic growth has become a major economic strategy, in a move away from continuous resource consumption.
This trend is spreading around the world along with the change in customers’ sense of values. Amid this development, Panasonic is introducing the idea of the circular economy and moving forward in efforts to promote effective utilization of resources and maximization of customer value. The circular economy activities we promote have two aspects: 1) creation of circular economy businesses, and 2) evolution of recycling-oriented manufacturing.
In order to realize the new value of using only product functionalities, instead of using or owning the whole product, we will strive to create circular economy businesses. These include a "Sharing service", where multiple users use the same individual product, a "Product as a service" where services are fulfilled based on functions, and "Repair and Maintenance, Refurbish and Remanufacturing", where functions, values, and the life cycle of a product are utilized in the most efficient manner by recycling or reusing the product itself or the components used in the products.
Alongside this, we continue to implement recycling-oriented manufacturing by reduction of the total resources used, utilization of circulative resources, zero waste emission, and recycling. Furthermore, we will develop recycling-oriented manufacturing to a higher level by using new materials and the latest digital technologies.
With all these activities, we aim to realize both "A better life" and a "Sustainable global environment" towards our Environmental Vision 2050, based on an eco-design concept which maximizes customer value in use by increasing resource efficiency at each process in design, procurement, and production.