photo: The Panasonic booth at a barrier-free exhibition

Communication with Customers

We use methods such as in-home product testing to listen to the voices of our customers. We participate in various workshop and events to interact with people with varying abilities. We disseminate our universal design initiatives by facilitating events and seminars.

photo: Five women being interviewed while looking at products

Group interview

photo: A woman operates a tilted-drum washer-dryer machine while blindfolded

Product Evaluation

photo: Kids try bouldering

Kids Design Workshop

Product manufacture for our customers

We strive to create products from the users' perspectives by clearly imagining the customers who use our products, understanding our customers' characteristics and situations for usage, and performing confirmation and verification at each stage of product development.

Monitoring system

We are thankful for the number of housewives who, selected via public subscription, live in the Keihanshin area (Kyoto/Osaka/Kobe area), and are aged 30~60 years old, who agreed to cooperate towards the 'Product Development Monitor'.
These members use the products and allow the designers and technicians to see what they personally hadn't noticed in the first place – such as the inability to operate the product smoothly, unforeseen difficulties in usage, etc. The designers and technicians can then use this knowledge to further improve the product.

photo: Testing products for senior citizens

For the elderly

photo: Children testing a washstand

For children

photo: Testing products for expecting mothers

For those expecting

photo: Testing products for rheumatism patients

For those with rheumatism

photo: Testing products for persons with disabilities

For those less able
(The photograph depicts someone with sight difficulties)

photo: Testing products for persons from overseas

For those from overseas
(The photograph depicts an Indian person)

User-centered design

At Panasonic, product manufacturing is predominantly conducted with user-centered design (UCD) at its focus.
User-centered design is design / development which is done through the viewpoint of the user.
Fundamentally, the designer works alongside the user to fully comprehend the usage conditions, the requirements, the idea planning and the verification. This development process is an extremely hectic process.
The result of this process leads directly to the commercialization of the product, and then the development, and requirement comprehension of that product into other, newer products.

Explanatory figure of user-centered design: Starts after understanding how a product is used. By analyzing how users use the product and taking a survey of the users, we can grasp what else the product needs. Next, ideas are drafted through evaluation that does not involve users (i.e. evaluation by strategists/experts), as well as heuristic evaluation. Then, evaluations by users and home trials are carried out, and after testing, the idea becomes a product. Even after this, the testing results are used on the product’ s next version, leading to better understanding of how it is used.

Our Widespread Activities

As a part of outreach activity, Panasonic participates in various Universal Design events and organizations that support the spread of Universal Design.

photo: A class in which all of the school’ s students gathered in the gym and were shown slides

UD lectures at schools

photo: A staff member in charge giving a presentation on universal design efforts

Presentation on UD to a local government


Lectures for aged societies

photo: Display area for universal design products

UD international conference


UD exhibition

photo: Display area for nursing care goods and systems

Welfare equipment exhibition