Sharing the Passion Sharing the Passion

Promoting World Peace Through Sport

Photo of a running athelete Photo of a running athelete

Sharing the Passion Sharing the Passion

Promoting World Peace Through Sport

Sharing the Passion Sharing the Passion

Promoting World Peace Through Sport

Photo of the tower of light that emerged in the middle of the arena at the PyeongChang 2018 Winter Games Closing Ceremony Photo of the tower of light that emerged in the middle of the arena at the PyeongChang 2018 Winter Games Closing Ceremony

Sharing the Passion Sharing the Passion

Promoting World Peace Through Sport

Photo of the lighting performance by the projection mapping at the Opening Ceremony for the Rio 2016 Games. Photo of the lighting performance by the projection mapping at the Opening Ceremony for the Rio 2016 Games.

In accord with this philosophy of the Olympic Games,
Panasonic has, since the Calgary 1988 Olympic Winter Games, supported the tournament over a quarter of a century
as the highest ranking sponsor in “The Olympic Partner (TOP)” program.

In addition, in 2014, we became the first Japanese company to sign
the highest sponsorship contract for the Paralympic Games.

“Sharing the Passion” is our motto to share the inspiration engendered by the Olympic Games with people all over
the world and unite the hearts of all who love the sport.
Panasonic, with our state-of-the-art technology and solutions, will continue to “share the passion” with the world.

News & Event

Over 3 decades Sharing the passion around the world

Panasonic at PyeongChang 2018

Audio-Visual Systems fire the imagination at PyeongChang 2018

YouTube Channel Panasonic

Jul 24, 2018

ch.05 Panasonic’s AV equipment solutions that supported PyeongChang 2018

Jul 24, 2018

ch.05 Panasonic at PyeongChang 2018 (Olympic and Paralympic)

Jul 24, 2018

ch.05 What are the Paralympic Games?