Sharing the Passion

Promoting World Peace Through Sport

In accord with this philosophy of the Olympic Games,
Panasonic has, since the Calgary 1988 Olympic Winter Games,
supported the tournament over a quarter of a century
as the highest ranking sponsor in “The Olympic Partner (TOP)” program.

In addition, in 2014,
we became the first Japanese company to sign
the highest sponsorship contract for the Paralympic Games.

“Sharing the Passion” is our motto to share the inspiration
engendered by the Olympic Games with people all over
the world and unite the hearts of all who love the sport.
Panasonic, with our state-of-the-art technology and solutions,
will continue to “share the passion” with the world.

Our Activities

Panasonic's partnership with the Olympic and Paralympic Game's

One Year to Go to PyeongChang 2018 - Panasonic kicks its support into high gear -

February 2017. With only 1 year to go until the Olympic Winter Games, preparations in the venues in PyeongChang are in full swing and the expectations for the Olympic Games have begun to heighten throughout the city. Panasonic, the Official Worldwide Partner of the Games, has already begun supporting PyeongChang 2018 and delivered its AV equipment to the ski jump venue, where the Olympic test event will be held. Panasonic will kick its support for PyeongChang 2018 into high gear starting with this test event.

A new challenge - at the Rio 2016 Opening Ceremony (Part 1)

August 2016 - the Rio 2016 Olympic Games began.The Opening Ceremony featured enthralling performances and brilliant images projected onto the stadium pitch, which was transformed into a gigantic screen.One hundred and fifteen Panasonic projectors helped support this performance. ""Sharing the Passion"" with people all around the world.An all-new, challenge had begun.

Iwate Sport Climbing clip :Sport climbing training scenes filmed 4K at the bouldering gym in Morioka City.

At the Jazzy Sport Morioka / The Stone Session in Morioka City Futaba Ito is training hard at sports climbing. She’s usually just an ordinary junior high school girl, but she has an inner fighting spirit. If she decides to climb something, she never gives up. No matter how often she falls she just gets up, clinches her teeth and climbs again. She’s determined to climb all the way up to world champion someday. Viera the official Tokyo 2020 Olympic and Paralympic Games TV Filmed: October 2016 in Morioka City, Iwate Prefecture

Celebrating the Spirit of Rio 2016

[Case Study Events] / Rental Staging Panasonic Visual Systems Share the Passion of the Olympic Games and Paralympic Games with the People

Coming Soon PyeongChang 2018

A celebration of snow and ice, the Olympic Winter Games. The passion we witnessed at Sochi, Russia continues at PyeongChang, Korea.Breathtaking, beautiful scenes unique to the Olympic Winter Games and expressions of the athletes are woven together dramatically to build expectations for the upcoming Olympic Games PyeongChang 2018. At the same time, this video also expresses Panasonic's passion for supporting the Games as the Official Worldwide Partner.

Panasonic Olympic and Paralympic Official Facebook