The Opening Ceremony of the Olympic Games London 2012 was watched by 900 million viewers, a record in Olympic Games broadcasting. Panasonic faced two challenges. The first was AVC-Intra 100, the Full HD Format that had recently been developed. The deciding factor for inclusion into London 2012 was this compression technology that allowed the editing of Full HD video without degradation.
The other challenge was the 3D Live Broadcast. Panasonic developed a dual lens video camera – two lenses in one body. This camera enabled the filming of more realistic 3D images. Koji Yamamoto, Panasonic’s Olympic Games broadcast expert, said, “When I watched the Opening Ceremony that utilized 3D visuals, I realized that this technology had a potential for broader application beyond sports, such as remote medical care.” Panasonic’s endeavor in broadcasting technology continues to provide success at the Olympic Games and incubate new possibilities for everyday life.