Many overseas tourists headed to the Olympic Games Beijing 2008 first arrive at the Beijing Capital International Airport. There, more than 20 Panasonic billboards greet passers-by with stunning images of athletes in vibrant motion.
As spectators leave the airport and head to the city center along the highway, they encounter huge Unipole billboards – advertising spaces granted only to Olympic sponsors. From August 7, buses operated in wrap advertising, showcasing the bold Panasonic logo against a blue-and-white body. With sponsors’ efforts in full force, Beijing was abuzz with excitement for the Olympic Games.