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Panasonic Unveils the Colour of Real Life for the 2018 TV Line Up

Manila, Philippines — Panasonic Manufacturing Philippines Corporation (PMPC) lets you step inside to a world where colour is rediscovered with the recently held TV Convention to launch the next generation of the flagship model OLED series down to our HD LED range TV line up for 2018. These new models boasts a whole lot of features that truly aims to bring a unique viewing experience to every Filipino home.

Panasonic Unveils the Colour of Real Life for the 2018 TV Line Up

Panasonic’s superior image processing techniques have been finessed over decades of TV development with exceptional unique technologies while continuing a 20-year Hollywood collaboration. We are confident that our 2018 TV lineup will deliver the ultimate viewing experience for Filipinos to date,” said by PMPC President, Mr. Shinichi Hayashi. Through this, we are continuing our commitment in pursuing a greater technological advancement and innovation as we introduce the unique technology of our newest televisions.

Panasonic Unveils the Colour of Real Life for the 2018 TV Line Up

Held last July 17, 2018 at the ballroom of New World Hotel, Makati, PMPC proudly presented the centerpiece for the impressive 2018 TV line up, the latest generation of OLED TV — the FZ1000 and FZ950 series. Adding it to the long list of our exceptional line of products, these new models deliver the most accurate and compelling picture quality possible to the viewers which boasts the powerful generation of Panasonic’s 4K Pro HDR technology, advanced Hollywood Cinema Experience (HCX) 4K processor and 4K Hexa Chroma Drive Pro that empowers to reproduce the colour of real life as Hollywood filmmakers intended.

The New 2018 Television line-up is tuned in conjunction with leading Hollywood experts, the 2018 OLED line-up (TH-65FZ1000S, and TH-55FZ950S) delivers a truly flawless picture. Supporting this, Panasonic has made significant advancements to its 4K Pro HDR technology – with its HCX processor now providing incredibly precise professional-level colour control through the introduction of a Dynamic LUT (Look Up Table) system and a new industry standard in calibration at just 2.5 per cent luminance. As a result, colour reproduction in areas that are particularly difficult to reproduce, such as dark shadows and bright highlights, is now exceptionally accurate.

Panasonic Unveils the Colour of Real Life for the 2018 TV Line Up

Aside from the above listed, FX700 Series 4K HDR UHD LED LCD (TH-65FX700X and TH-55FX700X) has also been introduced. These models has these amazing features: 4K PRO HDR panel-allows the TV to process and display a truly natural HDR picture from HDR10+, HDR10 and HLG sources with excellent performance in both high brightness areas and dark shadows, Impressive 4K viewing with 1800 Hertz backlight motion rate and local dimming for rich colour and detail, versatility with a Twin Tuner and Bluetooth audio, Hexa Chroma Drive Pro for six-colour reproduction delivers stunningly accurate, natural pictures and its premium slim metal bezel and Panasonic’s Switch Pedestal with adjustable feet to conveniently adapt to the width of a TV cabinet.

Panasonic Unveils the Colour of Real Life for the 2018 TV Line Up

Plus, FX600 Series 4K HDR UHD LED LCD: TH-49FX600X, TH-43FX600X. Same with FX700 Series, it has 4K HDR panel. The thing that makes it unique is the adaptive backlight dimming. The TV’s backlighting is continually optimized to deliver rich contrast and immersive dark scenes. It is also inclusive of Panasonic’s Switch Pedestal with adjustable feet (expect 43”)

The event was also graced by stunning and outstanding special guests such as Michael “Mike” Carandang, an Emmy Award Winning producer and director, Yeng Constantino who showcased her amazing vocals and last but not the least, a heartfelt comeback from Panasonic Ambassador Mr. Pure Energy Gary Valenciano, gracing the crowd with an intimate performance for the first time after his hiatus.

Panasonic Unveils the Colour of Real Life for the 2018 TV Line Up
Panasonic Unveils the Colour of Real Life for the 2018 TV Line Up

With the recent branding shift of Panasonic to lifestyle, the event showcased the collaboration of fashion, beauty, art and technology as the venue bursts in full and stunning colours. Experiential installations at the foyer area such as Digital Art Gallery, Indie Film Showing, Make Up For Ever booth and 360-degree camera selfie was available for guests to partake in. The Press Launch also showcased a fashion and body art runway show side-by-side the true-to-life colour reproduction of the Panasonic 4K HDR TV output, proving how realistic and beautiful the display can be.

Panasonic Unveils the Colour of Real Life for the 2018 TV Line Up
Panasonic Unveils the Colour of Real Life for the 2018 TV Line Up

With this direction, consumers better expect for more innovation by Panasonic that will upgrade not just their viewing experience, but also the way they enjoy their lives.