Brighter rooms. Bigger screens. Smarter choice: Panasonic launches its 2026 European TV line-up, led by flagship OLED and advanced Mini-LED

Ottobrunn, February 23rd, 2026

• 2026 European Panasonic TV line-up: OLED (Z95B, Z90B, new Z85C / Z86C); Mini-LED (W97C/W95C, W94C, W92C, W91C, W90C); QLED (W85B, new W83C/W80C); 4K LED (W60C); 2K LED (S65C, S45C/S40C)
• Screen sizes across the range: up to 86”, with compact options down to 32” (availability varies by series)
• Next-generation picture quality: with features like Prime Video Calibrated Mode, Calman calibration and ISFccc support, as well as the Primary RGB Tandem Panel [^2] and Panasonic’s revolutionary ThermalFlow aerodynamic cooling system on selected models — OLEDs have never looked so good. [^3]
• Gaming highlights: up to 144Hz on selected OLED and Mini-LED models [^6], plus HDMI 2.1, VRR and low latency on selected series (availability varies). NVIDIA® G-SYNC® Compatible and AMD FreeSync™ [^5] Premium support on selected models.
• OLED highlights: flagship Z95B and Z90B continue, with new Z85C / Z86C bringing a new OLED panel and 120Hz to Continental Europe / UK respectively (platform varies by market)
• Cinema experience: FILMMAKER MODE™, Dolby Vision and Dolby Atmos® supported across the new OLED and Mini-LED ranges, with Dolby Atmos® also on selected LED series (availability varies).
• Mini-LED highlight: up to 144Hz, Glare Free Ultra, and on W97C/W95C more than 1,000 local dimming zones, around 1,500 nits peak brightness and 110% DCI-P3
• Glare Free technology: for bright-room viewing, the 2026 line-up introduces Glare Free options including Glare Free Ultra, Glare Free Max and Glare Free (availability varies by model and size)
• Smart TV platforms by market and series: Fire TV, Google TV, Roku and TiVo (availability varies)

Today, Panasonic announced its 2026 European TV line-up spanning OLED, Mini-LED, QLED, 4K LED and 2K LED—offering screen sizes up to 86”, with compact options down to 32”, depending on the series.

In OLED, flagship Z95B and Z90B continue for 2026, while new Z85C (Continental Europe) and Z86C (United Kingdom) introduce a new OLED panel with a 120Hz refresh rate, powered by Google TV or Fire TV depending on the market.

At the top of Panasonic’s Mini-LED range, the W97C/W95C combine more than 1,000 local dimming zones with around 1,500 nits peak brightness, 110% DCI-P3 and a 144Hz panel, while Glare Free technology is supported across the Mini-LED and LED ranges to help reduce distracting reflections for more confident daytime viewing.

Across the line-up, smart TV platforms vary by market and series, including Fire TV and Google TV—while 2026 also marks Panasonic’s first models powered by Roku in the United Kingdom.

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OLED TVs

Z95B flagship OLED series

Carried over into 2026, Panasonic’s Z95B (available in 55”, 65” and 77”) remains the flagship OLED series for Europe, combining the Primary RGB Tandem Panel with Panasonic’s ThermalFlow cooling system to support higher brightness, richer colour volume and consistent accuracy.

The OLED panel employs a four-layer emission structure which refines the wavelength of light and increases colour purity. Supporting this leap in performance is the ThermalFlow system —inspired by race car aerodynamics— exclusively designed and developed by Panasonic engineers. By optimising component placement and vent positioning, heat is dissipated more efficiently, maintaining peak panel performance and enabling consistently high brightness without compromising accuracy.

Powered by the HCX Pro AI Processor MK II, the Z95B delivers remarkable image clarity via a 4K Remaster Engine, improved gradation, and advanced streaming noise reduction. Meanwhile, Dolby Vision® IQ enhances contrast and texture, working in tandem with the TV’s embedded ambient light sensors to dynamically adjust to ambient lighting for consistent picture quality in any environment.

The Z95B series also features Prime Video Calibrated Mode. It also leverages the Z95B series’ light sensors to adjust the picture based on ambient lighting conditions. The feature supports both standard and high dynamic range content.

Furthermore, the Z95B supports Calman calibration and ISFccc support [^10], delivering professional-grade tools to fine-tune colour accuracy and the ability to optimise display performance to industry standards.

When it comes to sound, the 360° Soundscape Pro system features an expansive line array speaker layout, including front-firing, upward firing, and side speakers positioned for wider sound dispersion and a dynamic soundstage akin to a premium theatre.

Wrapped in fabric to seamlessly blend into the living environment, the speaker system has been meticulously tuned by Technics engineers.Integrated Space Tune and Sound Focus technologies also offer personalised sound placement.

The integration of a powerful woofer also elevates bass output from 20W to an impressive 30W, while the open structure design supports deeper, clearer low frequencies— creating room-filling audio that matches the cinematic visuals.

With Panasonic TV Premium with Fire TV built in, users get seamless access to live and streaming content, while features like Prime Video Calibrated Mode, far-field voice control —allowing users to manage apps, play music, and control compatible smart home devices hands-free from across the room.

The Z95B series is also compatible with Apple AirPlay, meaning users can stream movies, music, photos and more to their television right from their iPhone, iPad, or Mac. And, with Apple Home compatibility, users can control their television using the Home app or Siri to control volume, switch inputs and more.

In addition, the Z95B includes a Penta Tuner, which supports satellite, terrestrial, cable, IPTV, and TV to IP, along with USB Recording incl. Timeshift and an advanced Channel Editor.

And finally, for next level of gaming, the Z95B series is NVIDIA® G-SYNC® Compatible and supports AMD Freesync™ [^4] Premium technology, plus industry-leading low latency, support for 144Hz refresh rate, and True Game Mode allowing users to experience games as the creators’ intended.

• Availability (sizes): 55”, 65” and 77”
• Key picture technologies: Primary RGB Tandem Panel; ThermalFlow cooling system; HCX Pro AI Processor MK II
• Pro picture features: Dolby Vision® IQ; Prime Video Calibrated Mode; Calman calibration; ISFccc support
• Smart TV platform: Panasonic TV Premium with Fire TV built in

• Audio: 360° Soundscape Pro; Technics tuning; Space Tune; Sound Focus; 30W woofer (where applicable)
• Design: full-flat design; premium fabrics; detachable terminal covers; swivel options; reduced wall-mount depth (by model)
• TV reception and convenience: Penta Tuner; USB Recording incl. Timeshift; advanced Channel Editor; My App and Picture Mode button
• Gaming features: NVIDIA® G-SYNC® Compatible; AMD Freesync™ [^4] Premium; 144Hz refresh rate; True Game Mode

Z90B OLED series

Carried over for 2026, the Z90B (available in 42”, 48”, 55”, 65” and 77”) continues as a key step in Panasonic’s OLED line-up, pairing premium picture technologies with a broad choice of sizes.

Featuring many of the impressive features of the flagship Z95B —such as Panasonic TV Premium with Fire TV built In and Penta Tuner, as well as a design inspired by the flagship model — the Z90B also benefits from the Master OLED Pro panel [^11] working alongside the HCX Pro AI Processor MK II.

A high-performance processor packed with verified Japanese technology, the HCX Pro AI Processor MK II enables the Z90B to offer the best in colour, contrast, and clarity for amazing viewing experiences.

When you’re in the mood for a film and want a truly authentic cinema experience from the comfort of your own home, the Z90B is equipped with FILMMAKER MODE™. Developed by the UHD Alliance in collaboration with leading directors, FILMMAKER MODE™ preserves accurate picture reproduction in a variety of lighting conditions to ensure content is displayed exactly as the artist intended. When combined with Panasonic’s exclusive Intelligent Sensing technology the TV also automatically adjusts elements like colour temperature and shadow detail— for example, warming tones in softly lit rooms or brightening dark areas in high-light environments.

Plus, Intelligent Sensing takes this even further by optimising picture quality specifically for bright rooms, enhancing visibility without compromising accuracy.

Rounding off the abundance of picture quality enhancing technology in the Z90B is Dolby Vision IQ™ — a picture enhancement system that reveals extra details by adjusting the light levels in each area of the screen to draw out more detail, without boosting the brightness to a point where the image looks washed out.

And with Dynamic Theater Surround Pro, supported by Dolby Atmos®, a 30W subwoofer, and front firing speakers available in all sizes, the Z90B also delivers immersive sound for the complete home entertainment experience.

Not only great for cinematic entertainment, the Z90B boasts incredible gaming functionalities. With Game Mode Extreme equipping the TV with cutting-edge gaming functionalities, HDMI 2.1 capabilities, and support for VRR at up to 144Hz, the Z90B series ensures smooth, responsive gameplay with stunning visuals giving users the chance to level up their gaming. Plus, it’s also NVIDIA® G-SYNC® Compatible and AMD FreeSync™ [^4] Premium certified.

Finally, like the Z95B, the Z90B is compatible with Apple AirPlay and Apple Home.

• Availability (sizes): 42”, 48”, 55”, 65” and 77”
• Key picture technology: Master OLED Pro panel (selected sizes); HCX Pro AI Processor MK II; Intelligent Sensing
• Cinema picture features: FILMMAKER MODE™; Dolby Vision IQ™
• Audio: Dynamic Theater Surround Pro; Dolby Atmos®; 30W subwoofer; front firing speakers (by model)
• Smart TV platform: Panasonic TV Premium with Fire TV built In; Penta Tuner (availability varies by market)
• Gaming features: Game Mode Extreme; HDMI 2.1; VRR up to 144Hz; NVIDIA® G-SYNC® Compatible; AMD FreeSync™ Premium certified
• Gaming picture: Dolby Vision (wording/availability to confirm)
• Apple compatibility: Apple AirPlay; Apple Home

Z85C OLED series

New for 2026, the Z85C (available in 55” and 65”) expands Panasonic’s OLED line-up for Continental Europe, introducing a new OLED panel with a 120Hz refresh rate.

Like the carried-over OLED models, the Z85C also supports FILMMAKER MODE™ to help ensure films are presented as the creators intended.

For HDR, the Z85C supports Dolby Vision, along with HDR10+ and HLG. For audio, it supports Dolby Atmos®.

Powered by Google TV, the Z85C is designed to pair these cinema-focused features with a simple, intuitive smart TV experience for discovering content across live and streaming services.

The Z85C is also a strong option for gamers, combining a 120Hz panel with modern gaming connectivity including HDMI 2.1, VRR and low latency. HDMI 2.1 support enables high-performance gaming sources, VRR helps keep motion smoother by reducing tearing and stutter, and low latency helps ensure fast controller response.

• Availability (market): Continental Europe only
• Availability (sizes): 65”, 55”
• Panel technology: new OLED panel
• Refresh rate: 120Hz
• Smart TV platform: Google TV
• Positioning: new OLED model in the 2026 line-up (Continental Europe)
• Cinema picture features: FILMMAKER MODE™; Dolby Vision; HDR10+; HLG
• Audio: Dolby Atmos®
• Gaming features: HDMI 2.1; VRR; low latency

Z86C OLED series

New for 2026, the Z86C (available in 55” and 65”) expands Panasonic’s OLED line-up for the United Kingdom, introducing a new OLED panel with a 120Hz refresh rate.

Like the carried-over OLED models, the Z86C also supports FILMMAKER MODE™ to help ensure films are presented as the creators intended.

For HDR, the Z86C supports Dolby Vision, along with HDR10+ and HLG. For audio, it supports Dolby Atmos®.

Powered by Fire TV, the Z86C is designed to pair these cinema-focused features with an easy content-discovery experience and a familiar app-based home screen.

The Z86C is also a strong option for gamers, combining a 120Hz panel with modern gaming connectivity including HDMI 2.1, VRR and low latency. HDMI 2.1 support enables high-performance gaming sources, VRR helps keep motion smoother by reducing tearing and stutter, and low latency helps ensure fast controller response.

• Availability (market): United Kingdom only
• Availability (sizes): 65”, 55”
• Panel technology: new OLED panel
• Refresh rate: 120Hz
• Smart TV platform: Fire TV
• Positioning: new OLED model in the 2026 line-up (United Kingdom)
• Cinema picture features: FILMMAKER MODE™; Dolby Vision; HDR10+; HLG
• Audio: Dolby Atmos®
• Gaming features: HDMI 2.1; VRR; low latency

Mini-LED TVs

W97C/W95C Mini-LED series

At the top of Panasonic’s Mini-LED line-up for Continental Europe, the W97C and W95C (available in 55”, 65”, 75” and 86”; W97C in silver and W95C in black) bring high-brightness Mini-LED performance together with a 144Hz panel and Google TV.

Using a Mini-LED backlight with more than 1,000 local dimming zones, the series is designed to deliver precise contrast control and bright HDR highlights, with around 1,500 nits peak brightness and wide colour performance of up to 110% DCI-P3.

For bright-room viewing, both models feature Glare Free Ultra, designed to reduce glare and reflections, help prevent screen washout and maintain picture clarity and contrast—while also supporting a wider viewing angle.

Beyond brightness and contrast control, the W97C/W95C are built to deliver a premium, cinema-style experience. Like Panasonic’s OLED line-up, they support FILMMAKER MODE™ to help ensure films are presented as the creators intended, preserving a more faithful picture presentation.

For HDR, the series supports Dolby Vision among other HDR formats, bringing a more cinematic HDR experience with richer highlights and detail. And for audio, Dolby Atmos® support delivers immersive sound to match the big-screen viewing experience.

The W97C/W95C are also built for gaming, combining a 144Hz panel with modern gaming connectivity including HDMI 2.1, VRR and low latency. HDMI 2.1 support enables high-performance gaming sources, VRR helps keep motion smoother by reducing tearing and stutter, and low latency helps ensure fast controller response.

For voice control, the Mini-LED range also includes a far-field microphone, designed for hands-free voice assistant use even from across the room.

• Availability (market): Continental Europe only
• Availability (sizes): 86”, 75”, 65”, 55”
• Panel/backlight technology: Mini-LED
• Local dimming: more than 1,000 zones
• HDR brightness: around 1,500 nits peak brightness
• Colour: 110% DCI-P3 colour gamut
• Refresh rate: 144Hz
• Smart TV platform: Google TV
• Glare Free Technology: Glare Free Ultra
• Cinema picture features: FILMMAKER MODE™; Dolby Vision
• Audio: Dolby Atmos®
• Gaming features: HDMI 2.1; VRR; low latency
• Voice control: far-field microphone for voice assistant
• Difference between W97C and W95C is colour only, with 97=silver, and 95=black

W94C Mini-LED series

Sitting just below the flagship Mini-LED series, the W94C (available in 55”, 65” and 75”) expands Panasonic’s Mini-LED range across Continental Europe and the United Kingdom, pairing a 144Hz panel with Fire TV.

Designed for bright living spaces, the W94C also features Glare Free Ultra for confident daytime viewing.

Like the flagship series, the W94C also supports FILMMAKER MODE™, Dolby Vision and Dolby Atmos®.

For gaming, the W94C also supports HDMI 2.1, VRR and low latency.

For voice control, the W94C also includes a far-field microphone for hands-free voice assistant use.

• Availability (market): Continental Europe and United Kingdom
• Availability (sizes): 75”, 65”, 55”
• Panel/backlight technology: Mini-LED
• Refresh rate: 144Hz
• Smart TV platform: Fire TV
• Glare Free Technology: Glare Free Ultra
• Cinema picture features: FILMMAKER MODE™; Dolby Vision
• Audio: Dolby Atmos®
• Gaming features: HDMI 2.1; VRR; low latency
• Voice control: far-field microphone for voice assistant

W92C Mini-LED series

For Continental Europe, the W92C (available in 55”, 65” and 75”) extends Panasonic’s Mini-LED line-up with a 144Hz panel, Google TV and Glare Free Ultra—bringing Mini-LED contrast and bright-room usability to a wide range of sizes.

Cinema features include FILMMAKER MODE™, Dolby Vision and Dolby Atmos®.

For gaming, the W92C also supports HDMI 2.1, VRR and low latency.

A far-field microphone supports hands-free voice assistant use.

• Availability (market): Continental Europe only
• Availability (sizes): 75”, 65”, 55”
• Panel/backlight technology: Mini-LED
• Refresh rate: 144Hz
• Smart TV platform: Google TV
• Glare Free Technology: Glare Free Ultra
• Cinema picture features: FILMMAKER MODE™; Dolby Vision
• Audio: Dolby Atmos®
• Gaming features: HDMI 2.1; VRR; low latency
• Voice control: far-field microphone for voice assistant

W91C Mini-LED series

For the United Kingdom, the W91C (available in 55”, 65” and 75”) offers Mini-LED picture performance with Roku, a 60Hz panel and Glare Free Ultra.

It also supports FILMMAKER MODE™, Dolby Vision and Dolby Atmos®.

For gaming, the W91C also supports HDMI 2.1, VRR and low latency.

Includes a far-field microphone for voice assistant use.

• Availability (market): United Kingdom only
• Availability (sizes): 75”, 65”, 55”
• Panel/backlight technology: Mini-LED
• Refresh rate: 60Hz
• Smart TV platform: Roku
• Glare Free Technology: Glare Free Ultra
• Cinema picture features: FILMMAKER MODE™; Dolby Vision
• Audio: Dolby Atmos®
• Gaming features: HDMI 2.1; VRR; low latency
• Voice control: far-field microphone for voice assistant

W90C Mini-LED series

Rounding out Panasonic’s Mini-LED line-up for Continental Europe, the W90C (available in 55”, 65” and 75”) offers Mini-LED picture performance with Google TV, a 60Hz panel and Glare Free Ultra.

It supports FILMMAKER MODE™, Dolby Vision and Dolby Atmos®.

For gaming, the W90C also supports HDMI 2.1, VRR and low latency.

Far-field microphone included for voice assistant use.

• Availability (market): Continental Europe only
• Availability (sizes): 75”, 65”, 55”
• Panel/backlight technology: Mini-LED
• Refresh rate: 60Hz
• Smart TV platform: Google TV
• Glare Free Technology: Glare Free Ultra
• Cinema picture features: FILMMAKER MODE™; Dolby Vision
• Audio: Dolby Atmos®
• Gaming features: HDMI 2.1; VRR; low latency
• Voice control: far-field microphone for voice assistant

QLED TVs

W85B 120Hz QLED series

Carried over into 2026, the W85B (available in 43”, 50”, 55” and 65”) continues as Panasonic’s 120Hz QLED option, combining vibrant colour performance with smooth on-screen motion.

Powered by Fire TV, the W85B is designed to make it easy to discover and enjoy content across live and streaming services, with a familiar, app-forward user experience.

• Availability (sizes): 65”, 55”, 50”, 43”
• Panel technology: QLED
• Refresh rate: 120Hz
• Smart TV platform: Fire TV
• Positioning: carried over into the 2026 line-up

W83C/W80C QLED series

New for 2026, the W83C and W80C (available in 43”, 50”, 55”, 65” and 75”; W83C in silver and W80C in black) expand Panasonic’s QLED line-up with Fire TV across a broad choice of screen sizes.

Designed for everyday viewing, the series pairs QLED colour performance with a 60Hz panel. For bright-room viewing, the larger sizes feature Glare Free Max—designed for zero glare and zero reflection, helping prevent screen washout—while the 43” model features Glare Free.

For films and premium content, the series supports a broad range of HDR formats, including Dolby Vision, HDR10+ and HLG, to help deliver richer highlights and detail across compatible content.

To help preserve a more faithful, cinema-style presentation, the W83C/W80C also support FILMMAKER MODE™.

For audio, Dolby Atmos® support delivers a more immersive sound experience.

• Availability (sizes): 75”, 65”, 55”, 50”, 43” (Glare Free only for 43", all others Glare Free Max)
• Panel technology: QLED
• Smart TV platform: Fire TV
• Refresh rate: 60Hz
• Positioning: New QLED series in the 2026 line-up
• Glare Free Technology: Glare Free Max
• Cinema picture features: FILMMAKER MODE™; Dolby Vision; HLG; HDR10+
• Audio: Dolby Atmos®
• Colour: 83C is silver; 80C is black

4K LED TVs

W60C 4K LED series

The W60C (available in 43”, 50”, 55”, 65” and 75”) brings 4K LED picture performance to Panasonic’s 2026 range, offering a straightforward choice across a wide spread of sizes.

Powered by TiVo, the W60C is designed for easy content discovery across live and streaming services. For bright-room viewing, the series also features Glare Free to help reduce distracting reflections.

For audio, Dolby Atmos® support delivers immersive sound.

• Availability (sizes): 75”, 65”, 55”, 50”, 43”
• Panel technology: 4K LED
• Smart TV platform: TiVo
• Positioning: 4K LED series in the 2026 line-up
• Glare Free Technology: Glare Free
• Audio: Dolby Atmos®

2K LED TVs

S65C 2K LED series

In compact sizes, the S65C (available in 32” and 40”) is a Full HD option within Panasonic’s 2K range, pairing QLED picture technology with Fire TV for a familiar, app-forward smart TV experience.

For audio, Dolby Atmos® support delivers immersive sound.

• Availability (sizes): 40”, 32”
• Panel technology: 2K QLED, Full HD
• Smart TV platform: Fire TV
• Positioning: 2K LED series in the 2026 line-up
• Glare Free Technology: Glare Free
• Audio: Dolby Atmos®

S45C/S40C 2K LED entry series

As an entry point to the 2K line-up, the S45C/S40C (available in 32” and 40”) offers an HD-Ready LED option, powered by TiVo.

For audio, Dolby Atmos® support delivers immersive sound.

• Availability (sizes): 40”, 32”
• Panel technology: 2K LED, HD-Ready
• Smart TV platform: TiVo
• Positioning: 2K LED entry series in the 2026 line-up
• Glare Free Technology: Glare Free
• Audio: Dolby Atmos®

Recommended Retail Prices:

Footnotes

[^2]: Primary RGB Tandem Panel is available on the Z95B only

[^3]: 144HZ, Calman calibration, ISFcc support and Prime Video Calibrated Mode available on the Z95B and Z90B only

[^4]: Not supported on all models

[^5]: AMD FreeSync/FreeSync Premium/FreeSync Premium Pro technology requires AMD Radeon graphics and a display certified by AMD. See www.amd.com/freesync for complete details. Confirm capability with your system or display manufacturer before purchase. GD-127 © 2025 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, FreeSync, Radeon, and combinations thereof are registered trademarks of Advanced Micro Devices, Inc.

[^6]: 144Hz refresh rate available on the Z95B and Z90B only

[^7]: True Game Mode available on the Z95B and Z90B only

[^8]: Game Mode Extreme available on the Z95B and Z90B only

[^10]: Calman and ISFccc are only supported on Z95B and Z90B models

[^11]: The Master OLED Pro panel is only available in the 77, 65 and 55” models. The 42 and 48” feature the OLED panel