New beauty essentials designed to support Europe's growing demand for convenient, skin-conscious solutions.
As consumers across Europe continue to embrace streamlined beauty routines that fit around busy lifestyles, Panasonic is expanding its portfolio with the launch of the ES-EWL81 and ES-EWL61 Wet & Dry Electric Body Shavers and the EH-SE51 Heated Eyelash Curler. Combining convenience, gentle care and portable design, these new products empower everyone to achieve polished results at home or on the go, without compromising on comfort.
The Rise of Effortless Beauty
Today's beauty consumers are increasingly looking for products that deliver professional-looking results while fitting seamlessly into everyday life. Whether preparing for a busy workday, a weekend away or an evening out, convenience has become an essential part of modern beauty routines.
Responding to this growing demand, Panasonic's latest Lady Care range has been designed to help women save time while maintaining confidence in their appearance. From smooth, gentle hair removal to naturally lifted lashes, the new products support simple beauty rituals that work around real life.
ES-EWL81 and ES-EWL61: Gentle and Close Shaving for Sensitive Skin
At the centre of the new range additions are the ES-EWL81 and ES-EWL61 Wet & Dry Electric Body Shavers, developed to provide a close, comfortable shave while remaining gentle on sensitive skin. The hypoallergenic stainless-steel blade systems are designed to reduce discomfort, skin irritation or risk of cuts whilst effectively removing unwanted hair.
The premium ES-EWL81 with floating head offers four blades and additional bikini attachment, whilst the starting ES-EWL61 model features three blades. Both operate with a floating blade design that closely follows the body's contours for an even shave, a pop-up trimmer for convenient access to challenging areas, and bi-directional trimmer blades that allow for back-and-forth shaving for more efficient hair removal.
Designed for modern lifestyles, both models are fully waterproof for Wet & Dry use, feature ergonomic arched designs and one-push buttons for easier handling and include travel-friendly accessories to support your beauty routine, wherever life takes you.
EH-SE51 Heated Eyelash Curler: Naturally Lifted Lashes
Completing the latest line-up is the EH-SE51 Heated Eyelash Curler, created to deliver naturally lifted, beautifully fanned lashes. Unlike traditional mechanical curlers, the heated brush gently catches, separates and curls lashes while creating a smooth, natural-looking lift from root to tip.
Featuring a double-heater system for even and safe heat distribution, the EH-SE51 is designed to create curls while remaining easy and comfortable to use with, or without, mascara. A temperature-ready indicator signals when the device is ready, and its compact battery-operated design makes it ideal for handbags, bathroom drawers and travel pouches.
Whether you’re refreshing lashes throughout the day, preparing for make-up application or adding the finishing touch before an evening out, the EH-SE51 offers a quick and effortless way to elevate everyday beauty routines.
Attainable Beauty for Busy Lives
Today's consumers want fuss-free beauty tools that fit seamlessly into their everyday lives whilst delivering reliable, high-quality results. With the launch of the ES-EWL81 and ES-EWL61 Wet & Dry Electric Body Shavers and EH-SE51 Heated Eyelash Curler, Panasonic continues to innovate around convenience, comfort and confidence, helping everyone enjoy unproblematic self-care whenever and wherever they need it.
About the Panasonic Group
Founded in 1918, the Panasonic Group is a global leader developing innovative technologies and solutions with wide-ranging applications in the consumer electronics, devices, B2B solutions, heating and cooling, electrical equipment and lighting, and energy sectors worldwide. The Panasonic Group consists of Panasonic Holdings Corporation, seven operating companies and affiliates both within Japan and overseas. Panasonic Holdings Corporation reported consolidated net sales of 46.0 billion euros (8,048.7 billion yen) for the year ended March 31, 2026. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/.
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Holistic Wellbeing for People, Society, and the Planet - Our goal is to bring balance to People, Society and the Planet through our innovative solutions & products; promoting overall wellbeing for everyone by creating a healthier, simpler and more balanced way of living.
Panasonic Group Environmental Initiatives
The Panasonic Group has set forth its long-term environmental vision, "Panasonic GREEN IMPACT," with the aim of achieving both a better life and a sustainable global environment for all. Under PGI, Panasonic Group strives towards achieving virtually net zero CO2 emissions from its own operations by 2030, and aims to create an impact of more than 300 million tons (*1) of reduced and avoided CO2, which is equivalent to about 1 percent of the current global total of approximately 31.7 billion tons (*2) by 2050. The group also works on business activities to realize a circular economy in which resource efficiency contributes to decarbonization and reduces the consumption of limited natural resources.
*1: CO2 Emission factor based on 2020
*2: 31.7 billion tons of energy-derived CO 2 emissions in 2020 (Source: IEA)
