It’s not just Panasonic which believes its latest televisions are uniquely designed to show pictures in the way they were created to be seen. Some of the film and TV industry’s biggest names now use Panasonic OLED televisions as an essential part of their work processes. Our OLEDs are “the Choice of Hollywood”, meaning that you can own THE VERY TVs which are also being used to create the movies and TV shows you love.
Creating high quality pictures in collaboration with pro-colourists.
Tuned in Hollywood
Since 2017 Panasonic has been working closely with Hollywood giant Deluxe, to ensure that the technical accuracy of their award-winning OLED TVs matches the filmmakers’ creative intent. Top colourists, image scientists and engineers at Deluxe’s Company 3, EFILM, and Encore post-production companies worked with Panasonic to tune and test the 4K Pro EZ1000 and EZ950 OLED TVs, and will be involved in tuning 2018 OLED models, too. Deluxe is a global partner to content creators and distributers enabling creative visions to come to life.
Technology developed through collaboration.
Deeper black expression
The true emotional power of films and TV shows often lies in atomosperic and shadowy black tones and the dark details therein. The magic and difficulty is controlling the subtle transition in these very dark areas.
Professional Level Picture Quality which captures every nuance.
Panasonic 2018 OLEDs support calibration points at 2.5% and 5.0% luminance, which was never done with any display device.
A bridge to cinema professionals: creating cutting-edge display technologies.
Panasonic Hollywood Laboratory
In 2001, the Panasonic Hollywood Lab was established within the Universal Studio Lot in Hollywood. It started off as Panasonic’s R&D satellite office, and from 2006 started the Blu-Ray formatting and authoring services, which brought us the honor of winning an Emmy award for Engineering in 2008. It was around 2006 when studios in Hollywood started picking up our Plasmas for consumer-reference and client monitors, so our display relationship started in parallel with the formatting and servicing activities.
Pursuing the highest picture quality.
Panasonic’s cutting-edge technologies deliver an incredible experience every time
Together with our partners in Hollywood, Panasonic engineers tirelessly try to deliver the very best image quality. Every colourist wants to inspire audiences with their creations, and Panasonic is committed to bringing you the director’s intention.