Panasonic Group Announces New Brand Slogan, Live Your Best, Reflecting Group-wide Purpose

Osaka, Japan – Panasonic Group today announced its new brand slogan, Live Your Best. The announcement of this new slogan follows the revision of the Basic Management Policy in October 2021. It aims to reflect and clearly show the Group-wide purpose of pursuing an ideal society with affluence both in matter and mind.

Panasonic Group Announces New Brand Slogan, Live Your Best, Reflecting Group-wide Purpose

Live Your Best expresses the Group’s guiding principle to devote to the well-being of people through business activities and by supporting customers to achieve happiness and their best in today’s changing world.

In transitioning to an operating company system, the Panasonic Group aims to sharpen competitiveness and strengths in each business domain. United in embodying the spirit to Live Your Best, the Group will tirelessly improve value-creating capabilities to contribute further to the progress and development of society and offer products and services surpassing customers’ expectations.