Panasonic at 100: Kazuhiro Tsuga Reaffirms Commitment to Consumer through Co-creation with Business Partners and End-users

[November 2018, Tokyo] – Panasonic celebrated the 100th anniversary of its founding with a special week-long event (from October 30th to November 3rd 2018) called Cross-Value Innovation Forum 2018 at Tokyo International Conference Center, Japan. This forum is the finale to the 100th anniversary exhibition tour that has traveled around the world this year, open a new vision of Panasonic in the second century.

Sharing about the vision of Panasonic in the next 100 years, Company President Kazuhiro Tsuga emphasized the strategy of “co-creation” with partners, customers and consumers. Introducing a concept called “Lifestyle update”, Mr. Tsuga underlined a strategy that provides products and services that evolve with the individual end-user's personal preferences and way of life. This product ecosystem is based on the artificial intelligence, big data and real time. The trend in mobility and diversifying lifestyle and personal tastes creates profound opportunities for Panasonic on a global scale.

Panasonic president Kazuhiro Tsuga addressing the Cross-Value Innovation Forum

Such a transition will require a fresh look at the Panasonic brand, which over the decades has expanded its range of businesses far and wide from a leading company in consumer electronics industry in Japan. “Despite the broad array of businesses whether in the home appliance, automotive, factory automation, or other business sectors, each one has remained true to the company's original philosophy of “Live Your Best”, he affirmed.

A highlight in development strategy of Panasonic is HomeX which is going to be commercialized in 2019. HomeX project aims to create new value in daily living through user-experience and user-interface focused design ideally suited to different types of living spaces. "HomeX is always connected with the resident 24/7. It is a total information infrastructure that understands what the inhabitant wants by the season, or depending on weather conditions, and it can even call up the right music based on a person's mood.", said Mr. Tsuga.

 Introduction about HomeX

Other latest technologies, solutions that Panasonic is providing to business partners over the world were introduced at the General Exhibition during the forum such as robots served in restaurants, high-performance vacuum insulated glass technology for temporary housing construction company, automated payment technology for retailers, etc.

Future transportation of Panasonic

The Cross-Value Innovation Forum also held many activities including sharing from Panasonic's top executives, lectures from experts, key partners along with technology and ideas show that attracted nearly 50,000 participants. This forum was also an opportunity for Panasonic to express the company’s gratitude to its customers and global partners, as well as affirm the company’s effort to contribute to the development of society through last 100 years.

As one of Panasonic's key strategic markets in ASEAN region, Panasonic Vietnam has had nearly 50 years of branding and is not outside the Company's overall development strategy in the new era.

Robot arms to serve at restaurants

Being a leading company in consumer electronics industry in Vietnam, Panasonic continues its strategy of developing R&D, expanding factories, develop distribution and customer service to meet the need and preference of Vietnam consumers. In 2017, Panasonic reached a sales turnover of $ 1 billion, grew across almost all businesses with total investment of $ 243 million.

Moreover, with the vision to become a pioneering B2B total solutions provider from housing, town to commerce, Panasonic expects to create a new image in Vietnam’s market in order to meet the growing demand for housing, transportation, air quality, security, lighting, logistics, factories, etc.

Along with business activity, Panasonic Vietnam is well known for its corporate social responsibility activities in field of education and environment.

The Panasonic 100-Year Journey corner in the Lobby Gallery

In the next era, Panasonic Vietnam continues to promote the value of “co-creation” strategy as General Director Kazuhiro Matsushita said: “Our business vision focuses on Panasonic’s advanced technology and innovation that brings about a comfortable life to mankind and the environment. Panasonic will continue to prioritize customer satisfaction and commit to our basic management philosophy of contributing to the society as a public entity.”