Since the founding of our company in 1918, we at Panasonic have been providing better living for our customers, always making "people" central to our activities, and thus focusing on "people's lives." Going forward as well, based on our innovative electronics technology, we will provide a wide variety of products, systems, and services, ranging from consumer electronics products to industrial devices, building products, and housing. In various spaces and areas, such as homes, communities, businesses, journeys and automobiles, we will continue to work hard to offer new value for better living, and help realize "A Better Life, A Better World" for each individual customer.
Based in Singapore, Panasonic Asia Pacific provides the whole range of the brand’s products and solutions across the South East Asia and Pacific (APAC) region. The region has 46 manufacturing sites, which hold as a key hub for Panasonic’s global production activities supporting the consumer, solutions and components and devices business.
Panasonic Australia is a market leader in the field of consumer electronics, and B2B solutions. The reliability and reputation of Panasonic products has ensured that they are part of the everyday lives of many.
President of Panasonic Corporation
Managing Director of Panasonic Asia Pacific Pte Ltd.
Managing Director of Panasonic Australia
"Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world."
Panasonic Corporation's Basic Management Objective, formulated in 1929 by the company's founder, Konosuke Matsushita, still holds true today.
The Basic Management Objective is Panasonic's business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.
Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.
Contribution to Society
Fairness and Honesty
Cooperation and Team Spirit
Untiring Effort for Improvement
Courtesy and Humility
The "Seven Principles" are our guiding principles in upholding and implementing the Basic Business Philosophy.
Through our business activities, we at Panasonic have long nurtured our “consumer electronics DNA.” Making this DNA central to all of our activities and carrying it forth, we aim to continue to provide “better living” for our customers in the various spaces and areas where our customers go about their lives, such as their homes, communities, businesses, journeys, and automobiles.
Our four companies, “Appliances Company,” “Eco Solutions Company,” “AVC Networks Company,” and “Automotive & Industrial Systems Company,” will play a central role in squarely addressing “industries” which are closely related to the individual spaces, and we will establish partnerships with key players in individual industries.
Working together with our business partners, we will actively propose products and services, which realize new customer value. And also leveraging such expertise to make new proposals, we want to come up with new innovation in consumer electronics.
Panasonic will make a contribution to realizing “A Better Life, A Better World” for each and every one of our customers.
With its four major business domains, Panasonic is striving to realize "A Better Life, A Better World" for people around the world. Four companies conduct their operations in their respective business domains with total focus on the customer.
Panasonic is committed to creating a better life and a better world,
continuously contributing to the evolution of society
and to the happiness of people around the globe.
Panasonic has been supporting the Olympic Games with it's cutting-edge AV technology for more than 25 years.
See how Panasonic’s B2B solutions support the everyday life of Neymar Jr., the global brand ambassador of the company, in its new TV commercial.
On any given day, Panasonic is making a difference with its unique global solutions to contribute to a better life and a better world.
It is our goal to shine a light of hope for people living without electricity through our solar lantern donations. This is a short documentary on our donations in Cambodia.
Panasonic's global sponsorship is based on supporting a number of global events and activities that resonate with our philosophy of contributing to society by providing cutting edge technology.
The Olympic Partner Program
Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 25 years, ever since The Olympic Partner (TOP) Program was introduced at the Calgary Olympic Winter Games in 1988. We are proud to support the Olympic Movement which aims to promote world peace through sports.
Panasonic’s regional sponsorships is based on the corporate direction of enriching people’s lives. The various sponsorships aims to tap into the excitement shared and to build stronger relationships with the people of this dynamic region.
Panasonic Asia Pacific proudly supports the Asia Champions League and AFC Cup. Football is the one of the most popular sports in Asia Pacific and Middle East region and we hope to share the exciting moment with people in this region through this sponsorship and our technology.
Panasonic Asia Pacific confirms its commitment as an official sponsor of the 27th Sea Games and will provide products such as home appliances and audio visual that will be needed for the Games' operations. Panasonic will also support the manufacture and provision of the official uniforms for the Myanmar team at the SEA Games.
In 2010, Panasonic became a partner with Macquarie University to fund environmental research and public education as part of a new Eco programme developed by the university. Part of its commitment to the University’s climate risk research and education over the next three years is the creation of the Panasonic Chair in Environmental Sustainability, headed up by Australian scientist, explorer and conservationist Professor Tim Flannery.
The partnership will see Macquarie University providing global Panasonic executives with briefings on green issues, as Panasonic moves towards becoming the world’s number one environmental technology innovation company.
In 2009, Panasonic entered into a ten-year agreement with ANZ Stadium as the Official Consumer Electronic Partner.
As part of the partnership the biggest Panasonic High Definition LED video screen installation in the world was unveiled on Friday 27 February 2009. The High Definition LED screens are the biggest in Australia, each being over 10 metres high and over 23 metres long.
The new video screens have delivered the best viewing experience possible for the fans at ANZ Stadium. The screens are large enough to enable live coverage of the game to be displayed at the same time as player statistics, scores, sponsored messages and venue information. For ANZ Stadium fans this means uninterrupted viewing of the game.
The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita Electric Housewares Manufacturing Works in 1918. See how the company evolved and developed into one of the leading electronics companies in the world today.