Panasonic is committed to creating a better life and a better world,
continuously contributing to the evolution of society and
to the happiness of people around the globe.
“Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.”
Panasonic Corporation’s Basic Management Objective, formulated in 1929 by the company’s founder, Konosuke Matsushita.
The Basic Management Objective is Panasonic’s business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.
Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.
Contribution to Society
Fairness and Honesty
Cooperation and Team Spirit
Untiring Effort for Improvement
Courtesy and Humility
The “Seven Principles” are our guiding principles in upholding
and implementing the Basic Business Philosophy.
Creating “a new Panasonic”
“A Better Life, A Better World”
Since the founding of our company in 1918, we have been carrying out all of our activities following our basic management philosophy, which commits us to making a contribution through our business operations to improving the lives of people around the world, and to the further progress of society. Always making “people” central to our activities, and thereby focusing on “people’s lives,” we will continue to provide better living for our customers. This is the unchanging commitment we at Panasonic have had over many years.
And what we are aiming for now is to keep on providing “better living” everywhere, meeting the needs of each individual customer.
In a variety of spaces where our customers go about their lives, spaces ranging from inside the home, the office, the store, the automobile, and the airplane, as well as the town, we will provide not only single pieces of hardware, but also total solutions including software and services. We will pursue the concept of “A Better Life, A Better World,” meeting the needs of each individual customer.
To that end, we will leverage the strengths that we at Panasonic have long developed in our consumer electronics business, and the strengths of our business partners who have in-depth expertise in each space, and will work to combine these strengths pursuing “Cross-Value Innovation.” In this way, we will create new value, value that has never been seen before.
This is the new and challenging task we are now addressing.
Going forward, as we continue to carry out these activities, we will aggressively move forward and become “a new Panasonic.”.
All of us at Panasonic will strive hard moving in this direction.
President, Panasonic Corporation
Panasonic aims to achieve “A Better Life, A Better World” in the five business areas.
Panasonic President Kazuhiro Tsuga kicked off the 2013 edition of the International CES by delivering the opening keynote speech.
Introducing the Basic Policy and Structure