Since the founding of our company in 1918, we at Panasonic have been providing better living for our customers, always making "people" central to our activities, and thus focusing on "people's lives." Going forward as well, based on our innovative electronics technology, we will provide a wide variety of products, systems, and services, ranging from consumer electronics products to industrial devices, building products, and housing. In various spaces and areas, such as homes, communities, businesses, journeys and automobiles, we will continue to work hard to offer new value for better living, and help realize "A Better Life, A Better World" for each individual customer.
Based in Singapore, Panasonic Asia Pacific leads the operations across the Asia Pacific, Middle East and Africa region. The region has 57 manufacturing sites, which serve as a key hub for Panasonic’s global production activities supporting the consumer, solutions and components and devices business.
Panasonic Marketing Middle East & Africa FZE (PMMAF), a subsidiary of Japan-based Panasonic Corporation, is the regional headquarters for Panasonic in the Middle East and Africa (MEA) region and is based in Dubai.
President of Panasonic Corporation
Managing Director of Panasonic Asia Pacific Pte Ltd.
Managing Director of Panasonic Marketing Middle East & Africa FZE
"Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world."
Panasonic Corporation's Basic Management Objective, formulated in 1929 by the company's founder, Konosuke Matsushita, still holds true today.
The Basic Management Objective is Panasonic's business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.
Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.
Contribution to Society
Fairness and Honesty
Cooperation and Team Spirit
Untiring Effort for Improvement
Courtesy and Humility
The "Seven Principles" are our guiding principles in upholding and implementing the Basic Business Philosophy.
Through our business activities, we at Panasonic have long nurtured our “consumer electronics DNA.” Making this DNA central to all of our activities and carrying it forth, we aim to continue to provide “better living” for our customers in the various spaces and areas where our customers go about their lives, such as their homes, communities, businesses, journeys, and automobiles.
Our four companies, “Appliances Company,” “Eco Solutions Company,” “AVC Networks Company,” and “Automotive & Industrial Systems Company,” will play a central role in squarely addressing “industries” which are closely related to the individual spaces, and we will establish partnerships with key players in individual industries.
Working together with our business partners, we will actively propose products and services, which realize new customer value. And also leveraging such expertise to make new proposals, we want to come up with new innovation in consumer electronics.
Panasonic will make a contribution to realizing “A Better Life, A Better World” for each and every one of our customers.
With its four major business domains, Panasonic is striving to realize "A Better Life, A Better World" for people around the world. Four companies conduct their operations in their respective business domains with total focus on the customer.
Panasonic is committed to creating a better life and a better world,
continuously contributing to the evolution of society
and to the happiness of people around the globe.
Panasonic has been supporting the Olympic Games with it's cutting-edge AV technology for more than 25 years.
See how Panasonic’s B2B solutions support the everyday life of Neymar Jr., the global brand ambassador of the company, in its new TV commercial.
On any given day, Panasonic is making a difference with its unique global solutions to contribute to a better life and a better world.
It is our goal to shine a light of hope for people living without electricity through our solar lantern donations. This is a short documentary on our donations in Cambodia.
Panasonic's global sponsorship is based on supporting a number of global events and activities that resonate with our philosophy of contributing to society by providing cutting edge technology.
Panasonic’s Olympic Sponsorship
The Olympic Partner Program
Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 25 years, ever since The Olympic Partner (TOP) Program was introduced at the Calgary Olympic Winter Games in 1988. We are proud to support the Olympic Movement which aims to promote world peace through sports.
Panasonic’s regional sponsorships is based on the corporate direction of enriching people’s lives. The various sponsorships aims to tap into the excitement shared and to build stronger relationships with the people of this dynamic region.
Panasonic Asia Pacific proudly supports the Asia Champions League and AFC Cup. Football is the one of the most popular sports in Asia Pacific and Middle East region and we hope to share the exciting moment with people in this region through this sponsorship and our technology.
Panasonic Asia Pacific confirms its commitment as an official sponsor of the 27th Sea Games and will provide products such as home appliances and audio visual that will be needed for the Games' operations. Panasonic will also support the manufacture and provision of the official uniforms for the Myanmar team at the SEA Games.
Panasonic's sponsorship is based on a number of global events and activities that resonate with the company's philosophy of contributing to society by providing cutting edge technology.
Panasonic Middle East has signed a three-year agreement with the UAE Football Association to become the football governing body's official electronics partner. Panasonic's sponsorship is based on a number of global events and activities that resonate with the company's philosophy of contributing to society by providing cutting edge technology. Panasonic aims to play an important role in the promotion of UAE football on a global stage and this partnership between the two organisations in the pursuit of excellence is aimed at bringing rewarding benefits to the local youth.
The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita Electric Housewares Manufacturing Works in 1918. See how the company evolved and developed into one of the leading electronics companies in the world today.
In January 1996, Panasonic Gulf FZE (PGF) was founded in Dubai as the first sales company in the Middle East and resumed exports to the region's neighboring countries. In line with the localization policy for transferring export sales activities near the actual market, in 2001 Panasonic Marketing Middle East FZE (PMM) was founded in Dubai as the regional marketing headquarters for the Middle East. In 2012, with the expansion of its scope to cover the African market, the company name was changed to Panasonic Marketing Middle East & Africa FZE (PMMAF).