Overview

Overview

Headquarters of Panasonic Corporation

Panasonic Corporation

Since the founding of our company in 1918, we at Panasonic have been providing better living for our customers, always making "people" central to our activities, and thus focusing on "people's lives." Going forward as well, based on our innovative electronics technology, we will provide a wide variety of products, systems, and services, ranging from consumer electronics products to industrial devices, building products, and housing. In various spaces and areas, such as homes, communities, businesses, journeys and automobiles, we will continue to work hard to offer new value for better living, and help realize "A Better Life, A Better World" for each individual customer.

Entrance of Panasonic Pasia Pacific

Panasonic Asia Pacific Pte Ltd.

Based in Singapore, Panasonic Asia Pacific provides the whole range of the brand’s products and solutions across the South East Asia and Pacific (APAC) region. The region has 46 manufacturing sites, which hold as a key hub for Panasonic’s global production activities supporting the consumer, solutions and components and devices business.

Panasonic New Zealand

Panasonic New Zealand

Panasonic New Zealand has been a fully established sales company since 1998. With core offerings of consumer electronics and business solutions, we are dedicated to improving the lives of the people of New Zealand through our products. Staying true to the company's brand promise of creating “A better life, a better world”, we are a highly active member of the community and are always seeking ways to improve our professional relationships.

Message

Message

Kazuhiro Tsuga, President of Panasonic

Kazuhiro Tsuga

President of Panasonic Corporation

Junichiro Kitagawa, Managing Director of Panasonic Asia Pacific Pte Ltd.

Junichiro Kitagawa

Managing Director of Panasonic Asia Pacific Pte Ltd.

Stewart Fowler – Panasonic New Zealand Managing Director

Stewart Fowler

Managing Director of Panasonic New Zealand Ltd.

Philosophy & Vision

Philosophy & Vision

Mission

"Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world."

Panasonic Corporation's Basic Management Objective, formulated in 1929 by the company's founder, Konosuke Matsushita, still holds true today.
The Basic Management Objective is Panasonic's business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.

Panasonic's mission

Company creed

Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.

Image of employees

Seven Principles

Contribution to Society
Fairness and Honesty
Cooperation and Team Spirit
Untiring Effort for Improvement
Courtesy and Humility
Adaptability
Gratitude

The "Seven Principles" are our guiding principles in upholding and implementing the Basic Business Philosophy.

Vision

Through our business activities, we at Panasonic have long nurtured our “consumer electronics DNA.” Making this DNA central to all of our activities and carrying it forth, we aim to continue to provide “better living” for our customers in the various spaces and areas where our customers go about their lives, such as their homes, communities, businesses, journeys, and automobiles.
Our four companies, “Appliances Company,” “Eco Solutions Company,” “AVC Networks Company,” and “Automotive & Industrial Systems Company,” will play a central role in squarely addressing “industries” which are closely related to the individual spaces, and we will establish partnerships with key players in individual industries.
Working together with our business partners, we will actively propose products and services, which realize new customer value. And also leveraging such expertise to make new proposals, we want to come up with new innovation in consumer electronics.
Panasonic will make a contribution to realizing “A Better Life, A Better World” for each and every one of our customers.

Images of Panasonic's vision
Business Segments

Business Segments

With its four major business domains, Panasonic is striving to realize "A Better Life, A Better World" for people around the world. Four companies conduct their operations in their respective business domains with total focus on the customer.

Appliances
Eco Solutions
AVC Networks
Automotive & Industrial Systems
Brand

Brand

Corporate Brand

Panasonic brand logo

Brand Promise

Panasonic is committed to creating a better life and a better world,
continuously contributing to the evolution of society
and to the happiness of people around the globe.

Brand Slogan

Panasonic brand slogan
Panasonic Olympic History

With the Olympic Flame

Panasonic has been supporting the Olympic Games with it's cutting-edge AV technology for more than 25 years.

Panasonic x Neymar Jr.

Everyday Life of Neymar Jr.

See how Panasonic’s B2B solutions support the everyday life of Neymar Jr., the global brand ambassador of the company, in its new TV commercial.

A day in the world

A DAY IN THE WORLD

On any given day, Panasonic is making a difference with its unique global solutions to contribute to a better life and a better world.

100 Thousand solar lanterns project

100 THOUSAND SOLAR LANTERN PROJECT

It is our goal to shine a light of hope for people living without electricity through our solar lantern donations. This is a short documentary on our donations in Cambodia.

Sponsorship

Sponsorship

Global Sponsorship

Panasonic's global sponsorship is based on supporting a number of global events and activities that resonate with our philosophy of contributing to society by providing cutting edge technology.

Image of Panasonic's Olympic Sponsorship

Panasonic’s Olympic Sponsorship

The Olympic Partner Program

Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 25 years, ever since The Olympic Partner (TOP) Program was introduced at the Calgary Olympic Winter Games in 1988. We are proud to support the Olympic Movement which aims to promote world peace through sports.

Regional Sponsorship

Panasonic’s regional sponsorships is based on the corporate direction of enriching people’s lives. The various sponsorships aims to tap into the excitement shared and to build stronger relationships with the people of this dynamic region.

Asia Champions League and AFC Cup

Asia Champions League and AFC Cup

Panasonic Asia Pacific proudly supports the Asia Champions League and AFC Cup. Football is the one of the most popular sports in Asia Pacific and Middle East region and we hope to share the exciting moment with people in this region through this sponsorship and our technology.

27th Sea Games

27th Sea Games

Panasonic Asia Pacific confirms its commitment as an official sponsor of the 27th Sea Games and will provide products such as home appliances and audio visual that will be needed for the Games' operations. Panasonic will also support the manufacture and provision of the official uniforms for the Myanmar team at the SEA Games.

Sponsorship in New Zealand

Panasonic New Zealand enthusiastically supports a wide range of activities that tap into the community spirit, inspire healthier lifestyles and bring people together in pursuit of a common goal. From long-time sponsorships in small local activities to being a proud sponsor of one of the top annual sporting events in New Zealand, Panasonic aims to build stronger relationships between the people of New Zealand.
To apply for sponsorship from Panasonic New Zealand, please complete this online form.

Logos of sponsorship in New Zealand
History

History

History of Panasonic

The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita Electric Housewares Manufacturing Works in 1918. See how the company evolved and developed into one of the leading electronics companies in the world today.

History of Panasonic New Zealand

History of Panasonic New Zealand

Panasonic New Zealand is part of Panasonic Corporation, known as the Matsushita Group until October 2008. Matsushita first entered the New Zealand market in 1962, supplying refrigerator parts to Fisher & Paykel. In 1971, a sales agreement between Matsushita and Fisher & Paykel saw the introduction of National and Panasonic electronic products to the New Zealand market, with all products rebranded Panasonic in 1987. Today, Panasonic New Zealand has 115 employees across Christchurch, Wellington and its headquarters in Auckland, and continues to be part of the fabric of New Zealand.