ASPIRE 2016 Vol. 01 WHAT'S YOUR PREMIUM?

WHAT’S YOUR PREMIUM?
WHAT’S YOUR PREMIUM?

Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. This project asks premium people from each of these Asian countries three questions to discover the premium lifestyle for each country.

Q1. What's your premium ITEM?
Q2. What's your premium TIME?
Q3. What's your favorite BRAND?

Indonesia

Mr. Walter & Mrs. Sastia

Indonesia

A1. Panasonic notebook PC
A2. Family holiday in Bali
A3. Panasonic, Apple and CHANEL

For Walter and Sastia, premium time revolves around spending quality time with the family. This year, the couple had prepared a big surprise for Aisyah, their 5-year-old daughter, to visit some of the most stunning European castles in Switzerland, Germany and Austria. Sastia is a proud fan of Panasonic notebook PC since it enables her to complete the load of work and travel conveniently; thanks to its sleek design. Also, Sastia is a collector of CHANEL hand bags.

Malaysia

Ms. Shareen Ooi

Malaysia

A1. Amee Philips jewelry
A2. Accomplishing her bucket list
A3. Nu Skin ageLOC and Amee Philips

Ms. Shareen said she adores Amee Philips jewelry because of its design and she adds to her collection whenever a new design comes. She loves hiking and also trying to accomplish things on her bucket list. She has scuba-dived in the Maldives, ran a 10k marathon and next is climbing Mount Everest. Ms. Shareen’s favorite brand is Nu Skin ageLOC. Another brand she likes is Amee Philips, easily guessed because of her love for her jewelry.

the Philippines

Mr. Joel & Mrs. Anna De Mesa

the Philippines

A1. Ford Explorer, Louis Vuitton bag and pet dog
A2. Wedding day
A3. Ford and Louis Vuitton

Both Mr. and Mrs. De Mesa consider their wedding day as their premium time. From that magical moment, they do almost everything together and support each other. Mr. De Mesa likes Ford cars especially his latest Ford Explorer because it travels comfortably even for long distances. Mrs. De Mesa loves Louis Vuitton bags because of their elegance. She also considers their family pet, Pepper, a Yorkshire terrier, as their premium item because they consider him a part of their family already.

Singapore

Mr. Sam Ong & Mrs. Frances Koh

Singapore

A1. Push present – gift after giving birth
A2. Family holiday in Japan
A3. SUUNTO

Her proposal ring, earrings for their firstborn daughter and the necklace for their second daughter are Frances’ premium items. She likes heart-shape jewellery from Chopard that symbolises love and wants to give to her kids when they grow up as meaningful gifts by daddy. Their premium time was when they had their first family holiday together last December in Osaka and Kyoto. They rented Kimonos and even brought the kids to experience their first snow. Sam treasures his Finnish-designed SUUNTO athletic watch as it’s the first watch that Frances has bought for him.

Thailand

Mr. & Mrs. Watson

Thailand

A1. Marriage album
A2. Engagement party
A3. UNIQLO and H&M

Mr. and Mrs. Watson were happily married last year so their premium item is their marriage album. They have many adorable pictures in it. Mr. Watson’s friend, a photography hobbyist, took photos of them displaying their happy and satisfying relationship. They said their premium time was when Mr. and Mrs. Watson’s families attended their engagement. Their favorite brands are, humbly, UNIQLO and H&M reflecting a disregard for nominal things.

Vietnam

Mrs. Huyen

Vietnam

A1. The family picture
A2. Relaxing with family at home
A3. Excellent quality and durability

La Thanh Huyen said that the picture of her, her husband and their 3-year-old relaxing is her premium item (Her husband was away for work). Her favorite time of day is during the evening when the family is together relaxing. Her favorite times are things like looking at the aquarium, or talking about the events of the day while eating dinner. When we asked her on her premium brand she didn't give us one in particular but said that excellent quality and durability is important.

Q1. What's your premium ITEM?    Q2. What's your premium TIME?    Q3. What's your favorite BRAND?