IMPROVE YOUR OUTER WELLBEING WITH PANASONIC

Boost your natural confidence and get ready to shine

Panasonic, with its products, aims at amplifying people’s natural beauty helping them to grow confidence of their true selves through the so called Outer Wellbeing. It focuses on the physical care, which is essential for illness prevention and a healthy appearance. How? Investing on researches and always developing new technologies, such as nanoe.

nanoe technology

nanoe™ is the exclusive technology developed by Panasonic to produce nano-sized electrostatic atomized water particles, which are about a billion times smaller than steam particles and contain highly reactive components that easily affect a wide variety of substances and easily penetrate hair and skin.

Double Mineral technology

Double Mineral technology (mineral ions generated by two zinc electrodes) makes hair healthier and more resistant to UV rays. The mineral ions, acting as an adhesive on the individual hair, make adhere the cuticles and make them difficult to open, for hair that is healthier and shinier.

Our technology more in detail

Hair

nanoe penetrate hair through extremely small openings in the cuticle and then tighten the cuticle. It contains 1000 times the moisture compared to regular negative ions and also prevents static electricity, making hair easier to manage, healthy and smooth. Over time, the combined technology of nanoe™ & Double Mineral ions mitigates visibly UV damage, for visibly more smoothed hair and a visible reduction in split ends.*

* ProDerm, Germany, 2018

Scalp

nanoe™ moisturizes the scalp helping to keep it healthy and preventing the dryness that causes damage to hair. The particles also make it easier for water to mix with sebum for easier removal when washing.

Skin

nanoe™ hydrophilize the sebum barrier. This prevents moisture evaporating from the surface of skin and maintains moisture in the stratum corneum to provide a moisturizing effect for softer, smoother skin.

Meet Kate Holden, our hair care expert

For Panasonic, wellbeing is key. Therefore, we wanted to collaborate with an expert, who could help us in spreading the wellbeing values.

Kate Holden is a respected and certified trichologist, widely known for her expertise in hair and scalp health. Trichologists are specialists in hair and scalp health and are clinically trained to help with issues such as hair loss, hair breakage, poor hair condition and scalp conditions such as those causing oily, scaly or itchy scalps. Trichology is the science and study of the structure and function of the hair.

Kate is a member of the Institute of Trichologists, as well as being a qualified hairdresser and undertaking further training in nutrition to provide a holistic evidence-based approach to hair and scalp concerns.

Her guidance on the impact of the menopause and hormonal changes, nutrition, long-term illnesses, pregnancy, genetic hair loss, hair care and lifestyle factors is regularly featured in the press along with her opinions on recent trends. Also, through her clinics and social media, she has helped thousands of people of all hair types and backgrounds to improve their hair and scalp health.

As a trichologist, she understands the huge impact that hair and scalp concerns can have on our wellbeing. It’s from this understanding that she’s chosen to collaborate with Panasonic Personal Care to provide educational content to demonstrate how our advanced hair care works from the inside out to improve both your hair’s inner health and its outer beauty.

Find more of Kate’s tips in our Panasonic Personalcare Instagram account.

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IMPROVE YOUR OUTER WELLBEING WITH PANASONIC