JSW MG Motor India Elevates Dealership Experience with Panasonic’s Digital Solutions
About the client:
About JSW MG Motor India
SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while staying focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, bringing the best of innovation across its business operations, and generating significant employment opportunities through extensive localisation.
About Morris Garages
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India’s first Intelligent CUV, MG Windsor.
What was the client’s objective?
JSW MG Motor India aimed to enhance the digital infrastructure of their dealerships to provide an elevated customer experience that aligns with market trends. The client wanted to:
- Improve customer engagement and digital infrastructure in dealerships.
- Centrally managed content across dealerships for seamless and consistent customer support.
What was the solution provided by Panasonic?
Panasonic’s System Solutions Division, after a thorough study of the customer's internal goals and requirements, provided a comprehensive digital solution for all types of showroom formats. The solution included:
- Reception Area – Large-size digital displays placed for creating a grand entrance for customers as soon as they enter each showroom
- Lobby Area – One of the most unique and industry forward move wherein a total of 4 to 9 digital displays were combined to create a wholesome digital experience and convert a simple wall into a videowall
- Car Configurator – An interactive concept which allows customers to accessorize and customise cars getting a real-time visual experience of the modifications. All of this is enabled with our Interactive Flat Panel Displays creating a highly customised experience for each customer
- Central Audio Control – Media players have been deployed for centrally controlling the audio experience across the showroom
- Customer Interaction Room & Conference Room – To enhance and support the digital visual journey of the customer buying experience commercial displays and media players have been deployed
Technology Involved:
- Panasonic’s SignEdge, a Digital Signage Solution that seamlessly integrated with all Commercial Displays and Videowalls at MG showrooms, enabling complete control and management for all locations countrywide.
- Features of SignEdge included content management for displays remotely, monitoring of media players and displays, real-time alerts & notifications, and reporting & audit trails.
What was the impact of the solution deployed?
Quantitative Results:
- The implementation led to a significant improvement in the end customer experience at MG showrooms.
- Full control over the content being played at dealerships across the country was achieved through centralized management via SignEdge.
Qualitative Results:
- The digital transformation added a “wow” factor to the showrooms.
- Enhanced customer engagement and experience at the dealerships.
Long-term Impact:
- Elevated customer experience and digital infrastructure provided JSW MG Motor India with an edge over competitors.
Panasonic’s collaboration with JSW MG Motor India’s Dealership Development Team and their architects ensured a seamless implementation. The project is ongoing, with digitization being carried out for new showrooms as well.