Our DNA & Our Future

This year, LUMIX will be celebrating its 25th anniversary. Many people may feel that 25 years is not a very long time for a camera brand. However, the technology that created LUMIX is not limited to 25 years. In the history of over 100 years as the Matsushita Electric Group, we have proposed many products to the world and have always come face to face with our customers. In this milestone year, we would like to think about how LUMIX was born, what LUMIX aimed for, what LUMIX accomplished in the camera industry, which we were the last to enter, and what kind of products we will develop in the future while looking back on our history with all of our customers who love LUMIX.

We would be grateful if you could feel our commitment to technology, our thoughts on the brand and a great sense of expectation and possibilities towards our future products through this column.

Chapter 1 : Roots

LUMIX’s actual history doesn’t date back 25 years?

Chapter 2 : The Birth of LUMIX

How the brand was created together with the best partner

Chapter 3 : Origin of Mirrorless Cameras

The new trend of mirrorless cameras

Chapter 4 : Present and Future of LUMIX

Coming soon

25th Anniversary Special Columns

Message from LUMIX

25 Years of Innovation by LUMIX

For 25 years, LUMIX has built a remarkable history of innovation. In this column, we spotlight some of the iconic models that have shaped the LUMIX story.

Capture True Color

The beauty of LUMIX color lies in its rich expressiveness. In this column, we highlight the natural beauty shaped by a consistent picture-making philosophy that spans generations and models.

Our DNA & Our Future (This Page)

LUMIX may have a 25-year history, but the roots of its digital cameras go back much further. In this column, we look back to before 2001 and explore how Panasonic’s DNA found its way into LUMIX.