Brand Story

The employees of Panasonic are enthusiastically taking on a host of social issues to bring “A Better Life, A Better World" to fruition. Here you can enjoy stories that convey their passion and ingenuity.

Make-up Sheet: An Innovative Contribution to the World of Beauty

Get an inside look into the development of Panasonic's Make-up Sheet, a new wrinkle that makes the application of cosmetics one-touch easy.

Sustainable Seafood Project Places the Environment Front and Center

Learn how Panasonic's corporate cafeterias are helping to preserve marine resources for future generations with innovative new menu items.

Cultivate Fruits and Vegetables Even in Harsh Environments with Panasonic’s IT Greenhouse

Read about Panasonic's ongoing efforts to ensure a steady supply of produce year-round, regardless of the prevailing climate.

IoT Solution Seekit Protects Who and What You Love

Panasonic's India Innovation Centre has developed a location information service to help ensure the safety of the people and things we value most.

Resources Recycling Initiatives Transform Product Manufacturing

Learn how Panasonic is providing valuable impetus for progress in recycling with its "recycling-oriented manufacturing" initiative.

Panasonic’s “nanoe™” Technology Keeps Clothes Smelling Fresh in China

See how Panasonic's engineers in China are leveraging the deodorizing power of nanoe™ technology to deal with stubborn odors in clothing.

Updating how we live today, to build a better tomorrow.

Panasonic’s diverse collection of advanced technologies & solutions can be found throughout your Home, Business, Town and around the World. Follow along as our Brand Video showcases our never-ending pursuit of “A Better Life, A Better World.”

Not only is hydrogen energy clean, it can also provide a stable supply of energy in case of emergencies. That is why there are high expectations for hydrogen energy as the next energy generation system. Panasonic, which has already brought to market a household fuel cell cogeneration system, is currently developing a hydrogen fuel cell that can create energy directly from pure hydrogen. Panasonic is also conducting research and development on technologies that create hydrogen from water and for storing hydrogen.

We have been taking action to realize a carbon-free Hydrogen society.