Hollywood to your home
Panasonic OLED technology combines engineering excellence with Hollywood expertise. Our unprecedented collaboration with the film industry has enabled us to work with the best in the business to craft a television that truly delivers on the filmmakers’ vision.
Panasonic OLED TVs
At the heart of the close relationship Panasonic has with the global film-making industry is the Panasonic Hollywood Laboratory (PHL). Set up more than 20 years ago, the PHL has worked with professionals from every part of the movie world to gain a better understanding of what goes into creating a film or TV show, and what the people making those shows want from a video display.
Tuned by Hollywood
Since 2017, Panasonic has been working closely with award winning Stefan Sonnenfeld, Founder and CEO of Company 3, to ensure that the technical accuracy of their award-winning OLED TVs matches the film-maker’s creative intent. Sonnenfeld is among a handful of leading artists who has championed the power of colour grading to tell stories and communicate emotion. Described by NPR as a “da Vinci of the movies”, Sonnenfeld has applied his skills as a colourist to many of the most acclaimed and popular features of the past decade: A Star is Born, Wonder Woman, Man of Steel, Beauty and the Beast, Star Wars: The Force Awakens, Jurassic World, 300 and many more. Like many other leading colourists, he uses Panasonic OLED screens as large-format client reference monitors.
One further seal of film and TV industry approval for Panasonic televisions comes from THX. This independent quality assurance group has tested the accuracy and performance of Panasonic OLED and high-end LCD TVs, and every model has passed these stringent tests with flying colours.
Used by Hollywood
Panasonic OLED TVs are used by Hollywood studios and post-production companies as a large-format client reference monitors on countless films and episodic content.
One user is Joe Kosinski, the director of the new Top Gun sequel, who said: “The image on Panasonic’s OLED TVs is exactly what I see on the set and in the grading room. For that reason, its my monitor of choice on Top Gun: Maverick“.
Joe Kosinski - Director of Top Gun: Maverick
Certified by Hollywood
Founded by legendary film-maker George Lucas in 1983, THX® Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go.
THX developed specifications for cinema design and acoustics, along with the highest standards for audio and video components. THX® also developed and certified audio and video quality standards for consumer electronics, computers, mobile devices, content and live entertainment.
Today, THX® is focused on three business units (Cinema, Home and Mobile) and continues to redefine entertainment. It provides exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensures an artist’s vision is truthfully delivered to audiences worldwide.
3D lookup table
The HCX Pro Intelligent processor includes a professional colour-correcting system, called a 3D lookup table, that is used for master monitors. The dynamic lookup table system analyses the picture several times and dynamically selects the most optimal Lookup Table on a scene-by-scene basis to provides more precise colour reproduction.
Intelligent HDR Remaster
Intelligent HDR Remaster technology converts an image in standard dynamic range (SDR) to high dynamic range (HDR). To achieve this, it leverages a Hollywood database and gives all the images a more brilliant appearance.
Intelligent 4K Remaster
This technology ensures a clear, sharp picture, even in the smallest details. The intelligence lies in identifying objects in each frame (such as a sky, stars, water, etc.) and then comparing subsequent frames to correctly identify and remove any unwanted noise or banding.
Intelligent Clear Motion
Intelligent Clear Motion relies on the intelligent detection of objects and edges – and then eliminates any errors which can occur in the picture. The result: pure viewing enjoyment.
Hollywood to your home – behind the scenes
Our launch film sees Hollywood director Roar Uthaug and cinematographer Ben Davis team up with a full Hollywood cast and crew, starring Shaun Sipos and featuring Stefan Sonnenfeld. The film is an action thriller whose OLED story is the star, as we show how the big-name studios use Panasonic OLEDs as the client reference monitor in their grading suites.
Telling the deeper story, behind-the-scenes interviews with everyone involved in the film-making and finishing process give a deeper insight into the workings behind the scenes, and Panasonic’s place in the movie making process. Once again, we’re encouraging people to see them the way the director, film-maker and Hollywood intended … the way they were meant to be seen.
Roar Uthaug – Director
Born in Norway in 1973, Roar Uthaug is an acclaimed film director. After cutting his teeth directing short films, his first feature was the Norwegian horror Fritt Vilt (Cold Prey) in 2006. After directing the renowned disaster flick The Wave, he got his biggest break, taking the helm for the 2018 re boot Tomb Raider, starring fellow Scandinavian Alicia Vikander.
Ben Davis – Director of Photography
Davis started his career at Samuelson’s Camera House, now a part of the motion picture equipment company Panavision. He worked as clapper loader, focus puller, and camera operator in both feature films and commercials. Some of Ben’s major works include Kick-Ass (2010), Hannibal Rising (2007) and the Marvel films Guardians of the Galaxy (2014), Avengers: Age of Ultron (2015), Doctor Strange (2016), and Captain Marvel (2019).
Shaun Sipos– Lead Actor
Born in Victoria, British Columbia and of Croatian descent. Shaun Sipos is an established actor, known for playing Jack on ABC series Complete Savages, Eric Daniels on Life Unexpected, David Breck on The CW series Melrose Place and most recently Adam Strange on Syfy’s Krypton.
Dado Valentic – Colour Scientist at Colourlab
Dado Valentic is an award-winning colourist and colour scientist with an extensive experience of working at the crossroads of art, science and technology. He is best known for his unique approach to the processing of digital images as well as his style of colour communication.
Dado himself was responsible for creating a colour science for the Net Flix HDR production of Marco Polo - Season II, which was awarded Best TV Picture, ASC 2016. As a colour scientist, he was involved in Exodus by Ridley Scott, Game of Thrones, Total Recall, Mr Nice, and Sherlock Holmes by Guy Richie.