Brand Story

In pursuit of "A Better Life, A Better World," Panasonic is forging ahead in a variety of fields.
See for yourself the power and diversity of this advance.

View the video of Brand Video 2018(June) “A Better Life, A Better world” Solutions for a Better World

The desire to make things better is behind everything we do.

Panasonic creates a Better Life in homes, towns, cars and other lifestyle spaces.

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    The desire to make things better is behind everything we do.

View the video of “For a Hydrogen Energy Society“ For a Hydrogen Energy Society

Not only is hydrogen energy clean, it can also provide a stable supply of energy in case of emergencies. That is why there are high expectations for hydrogen energy as the next energy generation system. Panasonic, which has already brought to market a household fuel cell cogeneration system, is currently developing a hydrogen fuel cell that can create energy directly from pure hydrogen. Panasonic is also conducting research and development on technologies that create hydrogen from water and for storing hydrogen.

Not only is hydrogen energy clean, it can also provide a stable supply of energy in case of emergencies.

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    Not only is hydrogen energy clean, it can also provide a stable supply of energy in case of emergencies. That is why there are high expectations for hydrogen energy as the next energy generation system. Panasonic, which has already brought to market a household fuel cell cogeneration system, is currently developing a hydrogen fuel cell that can create energy directly from pure hydrogen. Panasonic is also conducting research and development on technologies that create hydrogen from water and for storing hydrogen.

View the video of “Sunshine to Their Hearts“ Sunshine to Their Hearts

It is said that there are 1.32 billion people in the world who do not have access to electricity.

Panasonic has the technology to provide light to such people - with its solar cell powered lanterns. The lack of access to electricity causes a wide-range of social issues in many part of the world. By donating solar lanterns to NPOs/NGOs working to provide education, medical care, and support so that people may become more independent, Panasonic hopes to help resolve these issues. Small lanterns are helping light the way to a brighter future.

This is a short documentary about three Panasonic employees, who discovered something wonderful through the donation of solar lanterns. Latest updates about the 100 Thousand Solar Lantern Project is available on the following website.

Bringing smiles from darkness

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    It is said that there are 1.32 billion people in the world who do not have access to electricity.

    Panasonic has the technology to provide light to such people - with its solar cell powered lanterns. The lack of access to electricity causes a wide-range of social issues in many part of the world. By donating solar lanterns to NPOs/NGOs working to provide education, medical care, and support so that people may become more independent, Panasonic hopes to help resolve these issues. Small lanterns are helping light the way to a brighter future.

    This is a short documentary about three Panasonic employees, who discovered something wonderful through the donation of solar lanterns. Latest updates about the 100 Thousand Solar Lantern Project is available on the following website.

View the video of “Your Life in 2020“ Your Life in 2020

Panasonic envisions an enriched, custom-tailored lifestyle, which incorporates optimum town and social services that caters to your family’s needs, which are selected based on data or life logs collected from consumer electronics and household equipment in your home.

Please take a look at Panasonic's “A Better Life in 2020”.

A Better Life for the world, from Panasonic

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    Panasonic envisions an enriched, custom-tailored lifestyle, which incorporates optimum town and social services that caters to your family’s needs, which are selected based on data or life logs collected from consumer electronics and household equipment in your home.

    Please take a look at Panasonic's “A Better Life in 2020”.

View the video of “The World Champions“ The World Champions

The solar car race, “Carrera Solar Atacama 2014” was held in Chile's desert boasting some of the highest levels of sunshine in the world. Panasonic’s HIT™ photovoltaic modules with the world’s highest level of energy conversion rate and thermostability contributed to Tokai Challengers’ win.

Ultimate technologies conquer the world solar races.

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    The solar car race, “Carrera Solar Atacama 2014” was held in Chile's desert boasting some of the highest levels of sunshine in the world. Panasonic’s HIT™ photovoltaic modules with the world’s highest level of energy conversion rate and thermostability contributed to Tokai Challengers’ win.

View the video of “Panasonic Initiatives for Resources Recycling” Recycling Resources

Panasonic selected resources recycling as an underlying theme along with CO2 emissions reduction, promoting our "recycling-oriented manufacturing" concept.
We will contribute to creating a more sustainable society, as well as achieve business growth by globalizing total materials recycling. Our total recycling system addresses the resources we work with during development, production, and logistics, as well as the resources we receive from used product collection.

Innovative manufacturing -- from product to product

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    Panasonic selected resources recycling as an underlying theme along with CO2 emissions reduction, promoting our "recycling-oriented manufacturing" concept.
    We will contribute to creating a more sustainable society, as well as achieve business growth by globalizing total materials recycling. Our total recycling system addresses the resources we work with during development, production, and logistics, as well as the resources we receive from used product collection.

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