Panasonic is the exclusive product placement partner for Channel 4’s much anticipated UK version of new cooking series, The Taste, coming to Tuesday nights from 7th January 2014. The product placement partnership will showcase Panasonic’s new integrated induction hobs and ovens, as well as American style refrigerators throughout the ten week series. Based on the US hit format, the first UK series of The Taste will see TV cook and bestselling author, Nigella Lawson, and her fellow judges, American chef Anthony Bourdain and French chef Ludo Lefebvre, battle it out over ten weeks to find The Taste’s first British winner.
NR-B53V2 is as stylish on the inside as on the outside. Smart interior design ensures the maximum space available for grocery storage, including adjustable shelving, large storage compartments and an integrated wine rack.
Energy Efficient Power
Conventional refrigerators have just one power level, but new Panasonic refrigerators with Inverter technology have various power levels to ensure the most efficient use of energy. A microprocessor intelligently detects the refrigerator’s temperature. Then, based on this information, the compressor adjusts the Inverter motor’s rotation speed. This means that the amount of power generated is optimally adapted to suit cooling needs and maintain the ideal temperature.
Traditional insulation requires more material for better performance. To reduce the use of resources, Panasonic refrigerators feature the effective U-Vacua panel. Glass-fibres, processed in a vacuum, produce an ultra thin sheet which provides 20 times more insulation than traditional materials. The result is higher energy efficiency, a reduction in the amount of materials needed and more space in the freezer for all your food.
The majority of a refrigerator’s energy is used to cool the freezer, so you want it to be as efficient as possible. To ensure this, Panasonic Twin-Eco Cooling has an EcoValve to close off the cooling circuit for the refrigerator, so it can concentrate on the cooling needs for the freezer providing eco-friendly cooling only where it is needed. This saves energy compared to traditional twin cooling systems, which always cools both the fridge and freezer, even if it is not needed in the refrigerator.
Keep Food at its Best
Conventional refrigerators are normally too dry for storing fruit and vegetables, as they rely on the air inside the entire appliance. But not Panasonic. These modern refrigerators feature the Vitamin-Safe compartment, which is optimised to a high humidity level. The temperature can also be adjusted between 0˚C and 5˚C to ensure your fruit and vegetables stay fresh for longer.
Fruit and vegetables stored in the dark lose vitamins. To prevent this, the Vitamin-Safe compartment features two flashing LEDs which simulate the blue and green hues of sunlight. The LEDs activate the fruit and vegetables natural defences and stop them from losing vitamins. This positive effect has been tested and certified by SLG, a renowned independent test laboratory.
Keep Your Food Safe
The Panasonic Hygiene Active system is a combination of technologies which protect your food from coming into contact with harmful bacteria. Used in various products, silver is traditionally known for its antibacterial properties. The combination of a silver filter, which produces silver ions, as well as water mist and blue LED light, forms an anti-bacterial cleanser called ‘Hydroxy Radical’, which naturally occurs in the troposphere. This natural effect is produced inside a Panasonic refrigerator, eliminating 99.9999%* of harmful bacteria.
The Hygiene Active system is placed at the back of the refrigerator in the centre of the cooling airflow. At three different points, the cold and clean air is blown into the refrigerator to create a constant airflow and ensure maximum hygiene.
*Figure based on the ISO 22196 testing measure.
Panasonic refrigerators stand out from the rest, especially thanks to their low noise operation which is made possible by the Inverter technology. At just a whisper quiet 36dB1, they are some of the quietest in their class. So quiet, you will not even notice the refrigerator is there.
With an A++ energy rating, stylish design and plethora of features, the B53 series side-by-side refrigerators conserve energy and keep your food fresh and your family healthy! Now get the full experience of the new B53 series and buy it now at your nearest Panasonic Store or at your local Currys and John Lewis.