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Overview

Overview

Panasonic Corporation

Panasonic Corporation

Since the founding of our company in 1918, we at Panasonic have been providing better living for our customers, always making 'people' central to our activities, and thus focusing on 'people's lives'. Going forward from this, and based on our innovative electronics technology, we will continue to provide a wide variety of products, systems and services. These will range from consumer electronics products to industrial devices, building products and housing. We will continue to work hard to offer new value for better living in various areas such as homes, communities, businesses, the travel and car indutries - helping to realise 'A Better Life, A Better World' for each individual customer.

Panasonic Europe Ltd.

Panasonic Europe Ltd.

Panasonic operates in more than 35 countries across Europe and the CIS region and is headquartered in Bracknell, UK with marketing, sales and other operations located in Wiesbaden, Germany.
In Europe and the CIS Panasonic employs more than 11,000 people in sales, marketing, manufacturing, design and lifestyle research as well as R&D centres and support companies.
European business operations started in 1962, when Panasonic established its first sales office in Hamburg, Germany.

Panasonic UK

Panasonic UK

Panasonic UK was established in 1972.

Since then the company has grown substantially and become a leading supplier of consumer and business related electronics products. Its headquarters are located in Bracknell, Berkshire. The company currently employs more than 400 staff.

Executive Message

Executive Message

President of Panasonic

Kazuhiro Tsuga

President of the Panasonic Corporation

Chairman and CEO of Panasonic Europe Ltd.

Laurent Abadie

Chairman and CEO of Panasonic Europe Ltd.

Managing Director of Panasonic UK

Andrew Denham

Managing Director of Panasonic UK & ROI

Philosophy & Vision

Philosophy & Vision

Mission

In recognition of our responsibilities as industrialists we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.

Panasonic Corporation's Basic Management Objective was formulated in 1929 by the company's founder, Konosuke Matsushita.
The Basic Management Objective is Panasonic's business philosophy that embodies our mission and devotion to the progress of society and the well-being of people throughout the world.

Panasonic's mission

Company creed

Progress and development can only be realised through the combined efforts and cooperation of each employee. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.

Image of employees

Seven Principles

Contribution to Society
Fairness and Honesty
Cooperation and Team Spirit
Untiring Effort for Improvement
Courtesy and Humility
Adaptability
Gratitude

The 'Seven Principles' are our guiding principles in upholding and implementing the Basic Business Philosophy.

Vision

Through our business activities, we at Panasonic have long nurtured our 'consumer electronics DNA'. Making this DNA central to all our activities and carrying it forth, we aim to continue to provide 'better living' for our customers in the various spaces and areas where our customers go about their lives such as their homes, communities, businesses, travel and car industries.
Our four companies; 'Appliances Company', 'Eco Solutions Company', 'AVC Networks Company' and 'Automotive & Industrial Systems Company' will play a central role in objectively addressing 'industries' which are closely related to the individual spaces and we will establish partnerships with key players in individual industries. Working together with our business partners, we will actively propose products and services which realise new customer value. Also by utilising such expertise to make new proposals, we wish to develop new innovations in consumer electronics.
Panasonic will contribute to realising 'A Better Life, A Better World' for each and every one of our customers.

Images of Panasonic's vision
Business Segments

Business Segments

With its four major business domains, Panasonic is striving to realise 'A Better Life, A Better World' for people around the world. Four companies conduct their operations in their respective business domains with total focus on the customer.

Appliances
Eco Solutions
AVC Networks
Automotive & Industrial Systems
Brand

Brand

Corporate Brand

Panasonic brand logo

Brand Promise

Panasonic is committed to creating a better life and a better world,
continuously contributing to the evolution of society
and to the happiness of people around the globe.

Brand Slogan

Panasonic brand slogan
THE DREAM CONTINUES

THE DREAM CONTINUES

This special chant for Neymar Jr. is created by sounds extracted from his amazing plays and messages of encouragement of fans around the world.

An ex-athlete’s new challenge

An ex-athlete’s new challenge

Although I couldn’t fulfill my dream of one day going to the Olympic Games as an athlete, I now work behind the scenes to help stage the Games.

Panasonic Olympic History

With the Olympic Flame

Panasonic has been supporting the Olympic Games with it's cutting-edge AV technology for more than 25 years.

Panasonic x Neymar Jr.

Everyday Life of Neymar Jr.

See how Panasonic’s B2B solutions support the everyday life of Neymar Jr., the global brand ambassador of the company, in its new TV commercial.

A Better Day

Brand Video 2014 "A Better Day"

On any given day, Panasonic is making a difference with its unique global solutions to contribute to a better life and a better world.

100 THOUSAND SOLAR LANTERN PROJECT

100 THOUSAND SOLAR LANTERN PROJECT

It is our goal to shine a light of hope for people living without electricity through our solar lantern donations. This is a short documentary on our donations in Cambodia.

Sponsorship

Sponsorship

Global Sponsorship

Panasonic's global sponsorship is based on supporting a number of global events and activities that resonate with our philosophy of contributing to society by providing cutting-edge technology.

Image of Panasonic's Olympic Sponsorship

Panasonic’s Olympic Sponsorship

The Olympic Partner Programme

Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 25 years, ever since The Olympic Partner (TOP) Programme was introduced at the Calgary Winter Olympic Games in 1988. We are proud to support the Olympic Movement which aims to promote world peace through sports.

History

History

History of Panasonic

The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita Electric Housewares Manufacturing Works in 1918. See how the company evolved and developed into one of the leading electronics companies in the world today.

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