What’s OLED TV?

Panasonic OLED TV Advantages

Why Panasonic OLED TV?

What’s OLED?

Panasonic OLED TV Advantages

Why Panasonic OLED TV?

Why Panasonic OLED TV?
Why Panasonic OLED TV?

Panasonic uses the high picture quality of the HCX Processor to optimise the performance of the OLED panel.
Its excellent image processing capability thoroughly analyses the resolution, noise, colour, brightness, and other image properties.
It offers the picture quality technology accumulated in the plasma TV, with its self-illuminating device, and stunningly beautiful images of
the HCX Processor packed with Hollywood know-how.

Panasonic OLED TV Advantages

Panasonic OLED TV Advantages

COLOUR

Bringing vibrant colours to both dark and bright areas

CONTRAST

Drawing out the maximum level of beauty with smooth gradation

BLACK

Producing rich gradation with minimal black floating and blurring

HOLLYWOOD COLLABORATION

Letting the viewer enjoy Hollywood-quality images at home

Panasonic OLED TV Advantages

COLOUR

Equipped with a 3D LUT system,
both dark and bright areas are filled with vibrant colours

The same 3D LUT system that is used on professional master monitors allows the HCX Processor
to faithfully reproduce even difficult colours.
This year, the addition of the newly evolved Dynamic 3D LUT also suppresses
blown out highlights to reproduce rich colours and details.

dark areas

Panasonic

Panasonic

Reproduces abundant dark gradation and faithful colours

Conventional

Conventional

Dark areas suffer from black blurring, and white parts have a reddish tinge

bright areas
bright areas

Panasonic

Panasonic

Even bright areas have vibrant colours and fine details

Conventional

Conventional

Colours fade in bright areas, and details are lost

Panasonic OLED TV Advantages

BLACK

Technologies and know-how acquired from
plasma TVs enable robust dark gradation

The OLED panel can express total black, but it is difficult to express gradation in fine areas.
The Panasonic OLED TV applies the technologies and know-how accumulated in the plasma TV,
with its self-illuminating device, and finely tunes with the HCX Processor to achieve abundant dark gradation.
This eliminates the unnatural sensation when starting up with jet black areas
and makes a profound difference in attaining noiseless dark gradation.

Panasonic

Panasonic

Faithfully reproduces the original signal

Conventional

Conventional

Generates black floating and blurring

Panasonic OLED TV Advantages

CONTRAST

Smooth gradation draws out maximum beauty even from bright HDR images

The HCX Processor also faithfully reproduces brightness.
For example, even if there are extremely bright areas, such as the light of the sun,
it eliminates the colour bands that occur around the bright areas to reproduce images with natural gradation and realistic colouring.
Since it also supports various HDR standards,
viewers can enjoy the brightness that is exclusive to HDR images at home.

Panasonic

Panasonic

Reproduces natural gradation and images with realistic colours

Conventional

Conventional

Generates black floating and blurring

Panasonic OLED TV Advantages

HOLLYWOOD COLLABORATION

Enjoy the high picture quality that is the choice of Hollywood professionals
who specialise in creating images

Tuned in Hollywood

Used in Hollywood

Panasonic OLED TV Advantages

Since 2017 Panasonic has been working closely with Hollywood
giant Deluxe, to ensure that the technical accuracy of their
award-winning OLED TVs matches the filmmakers’ creative intent.

Some of the film and TV industry’s biggest names now use
Panasonic OLED televisions as an essential part of their work
processes.

What’s OLED?

OLED stands for “Organic Light-Emitting Diode”. An organic, carbon-based film is placed between two conductors
and, when an electrical current is passed through, it emits light. This process takes place in every single pixel in an OLED display.

What’s OLED?

How the OLED TV emits light

OLED is a self-illuminating panel technology.
It individually illuminates approx. 8.2 million pixels and can reproduce real pitch black.

How the OLED TV emits light
Panasonic OLED TV Advantages

OLED TV Advantages

The OLED panel requires no backlight. It is a self-illuminating panel that illuminates each individual pixel.
This device feature reproduces amazing black expression and picture quality with vibrant colouring.
And it offers more than just picture quality, with its slim, stylish design.
Ideally suited to serve as a next-generation picture quality,
it provides an entirely new TV experience.

Perfect Black Expression

Vibrant Colour
because of Perfect Black

Thin Slim Design

Perfect Viewing Angle

Clear Motion Images

Panasonic OLED TV Advantages

Perfect Black Expression

Perfect Black Expression

Because the OLED TV illuminates each of its approximately 8.2 million individual pixels, it can be adjusted in pixel units.
In other words, because each pixel is turned completely off when the voltage is turned off, it is able to achieve total blackness.
This black reproduction significantly raises contrast, for whiter whites and blacker blacks.
It allows viewers to enjoy images with crisper colouring and sharper contrast.

Panasonic OLED TV Advantages

OLED TV

Panasonic OLED TV Advantages

Conventional LCD TV

Panasonic OLED TV Advantages

Vibrant Colours because of Perfect Black

Vibrant Colours because of Perfect Black

Each of the OLED TV pixels illuminates.
In other words, approximately 8.2 million pixels are each illuminated for detailed colour rendering.
Deep, rich blacks are expressed in pixel units,so colours are not degraded by light leaking.

Vibrant Colours because of Perfect Black

OLED TV

Vibrant Colours because of Perfect Black

Conventional LCD TV

Panasonic OLED TV Advantages

Thin Slim Design

Thin Slim Design

Because the OLED TV requires no backlight or discharge space for illumination, its cabinet is ultraslim.
It achieves a dimension of 0.47 mm* at its thinnest part, giving it a stylish, minimal design.

                                                                                                         * Thinnest part of the panel

Thin Slim Design

OLED TV

Thin Slim Design

Conventional LCD TV

Perfect Viewing Angle

Thin Slim Design

OLED TV is viewing angle-free, so images are beautifulwhen viewed from anywhere.
From a diagonal angle view, the colour stays the same.

Perfect Viewing Angle

OLED TV

Perfect Viewing Angle

Conventional LCD TV

Clear Motion Images

Clear Motion Images

Image smoothness is related to the speed of the display response.
Because the OLED TV provides a very fast response, it renders sharp, clear images without motion blur.

Perfect Viewing Angle

OLED TV

Perfect Viewing Angle

Conventional LCD TV