Customer Experience (CX)

To maintain and improve well-being, we aim to be the "Best Partner for Life" by responding to the diversification of values and lifestyles and "innovating" the value of the customer experience (CX) based on our DNA of being close to our customers, which we have cultivated through our home appliances.

Our Vision for CX

The Experience We Aim to Provide

Share new insights and enjoyment in hair care through an online community

Experience a smarter lifestyle where appliances connect with each other and with society

Enjoy delightful culinary experiences with kitchen appliances and carefully selected ingredients

Generative AI supports cooking as if a professional chef is watching over you.

Address the desire to "live healthily, beautifully, and long" with a scientific and journalistic approach