Brand and Communications Sector

We Will Contribute to the Enhancement of Corporate Brand Value with Practical Brand Strategies.

The Brand and Communications Sector has fulfilled the role of enhancing the Panasonic brand value globally over the years within the Panasonic Group operating a wide range of businesses.
Through brand strategy initiatives, we strengthen relationships with customers and society and clarify Panasonic's position and thereby acquire the support and empathy from people in society.
Much to our delight, we have won many fans for Panasonic, which has maintained one of the leading brand values among Japanese companies as evidenced by the fact that the company has always been ranked among the top 100 brands in the prestigious Best Global Brands selected by Interbrand for over 20 years since 2000.

Features of Our Services

We make practical brand strategy proposals based on the branding know-how accumulated by developing Panasonic into a brand popular with people from around the world. We also provide a variety of professional communication services in public relations, advertising, showrooms, exhibitions, and owned media and offer communication strategies that integrate such communication services.
Furthermore, we provide a variety of services related to corporate brand, including the measurement of brand measure effectiveness, brand risk management, internal branding, and support for new brand launches, and thereby contribute to the enhancement of the corporate brand value in a more efficient and effective manner.

Service List

  • Brand strategy planning and brand management
  • Integrated support for communication activities