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Behind the Scenes of “Tuned in India” Special Sound Tuning for the SV70/7, the Sound for India TV Series

Behind the Scenes of “Tuned in India” Special Sound Tuning for the SV70/7, the Sound for India TV Series

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In Special Tuning of the Sound and Picture Quality for the Indian Market

the past, all development and final tuning were conducted in Japan based on feedback from the local market. For the SV70/7 Series, everything from product planning and development to the final tuning was done in India. Indian engineers tuned the sound and picture quality functions especially for the Indian market. This article describes the ideas and feelings that went into creating this product.

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The sound settings and tuning of the SV70/7 Series were reviewed, and the acoustic characteristics were debated by the marketing, product planning and development teams to meet the needs of Indian users. The story behind this development is told here by the four team leaders.

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Mr. Ashish Sasidharan

Product Manager
Product Marketing & Development
Panasonic Marketing India

A core project member tasked with the critical function of listening to market opinions and customer needs in order to develop products that are exclusive to the Indian market.

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Ms. Zaileena Hashim

Senior Principle Engineer
Research and Development Center
Panasonic AVC Networks Kuala Lumpur

In charge of achieving images and sounds that accurately reflect market opinions for the entire scope of AV reproduction.

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Mr. Saurabh Nagpal

Mr. Saurabh Nagpal Product Manager
Research and Development Center
Panasonic AVC Networks India

In charge of product planning aimed at listening to Indian market needs and incorporating them in product specifications. A vital link between the market and the products.

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Mr. Sanjay Wadhwa

Associate Director
Research and Development Center
Panasonic AVC Networks India

Associate Director responsible for manufacturing products at the factory in India, in such a way that market needs and project intentions are accurately reflected in the finished products.

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