Commenting on the launch, Mr. Vijay Wadhawan, Group Chief, Systems Solutions Division, Panasonic India said, “The retail industry in India has seen unprecedented growth in the past few years. As the industry continues to expand, it is imperative for retailers to adopt newer technologies that not only allows them to ensure a seamless consumer experience but also reduce human intervention. With the implementation of ESL in retail stores across the country, we are eliminating the operational issues associated with manual labelling and offering retailers end-to-end solutions enabling a better world for their businesses.”
Panasonic ESL can also be used to display competitor prices, social reviews, product ingredients, source of origin, automated currency conversion, inventory levels, and many more key retail features of importance to the customers. It also receives information on product updates and price change from brands on a pricing server, supported by Panasonic software’s.