Panasonic strengthens its TV Portfolio, reintroduces ShinobiPro - the flagship MiniLED Series; reinforces its commitment to premium 4K



Creative Team: Mayank Khattar, Devraj Roy, Amit Roy Chowdhary
Account Management
: Bolmika Chowdhury, Srikant Ganesh, Ujjwal Anand
Creative Agency
: Milestone Dentsu, Dentsu Aegis Network
Campaign credits
: Sarthak Seth, Eiti Singhal
Director: Tejal Patni
Producer: Shams Lalji, Raman Chauhan
Production House: Snowball Studios
Music credits:
Jamroom - Rahul Pais and Nariman Khambatta
TVC details
Working title of film:
AspireToMore
Duration:
60s
  • 21 new LED models added ranging from ShinobiPro MiniLEDs, 4K-Premium Google TVs, Full HD & HD ready Google TVs, ranging from 32 -75 inches
  • Panasonic’s ShinobiPro the flagship MiniLED features:
    • Unparallel clarity through quantum dot technology with Pixel dimming, 4K Studio Colour Engine, Hexa Chroma Drive, HDR 10+, Dolby Vision, Accuview Display & more.
    • Immersive sound through Dolby Atmos® technology with 66W speakers and woofer
    • Rich Surround Sound experience with Home Theatre Built-in with tweeters
    • Game mode through ALLM reduces input lag
    • Smart viewing experience enabled with Google TV™
    • Minimalist design reducing the space between the wall & the TV - Flat Fit (8.13 cm)
  • Panasonic Soundbars ranging from 160W -600W further complements the cinematic experience
Panasonic strengthens its TV Portfolio, reintroduces ShinobiPro - the flagship MiniLED Series; reinforces its commitment to premium 4K

Delhi, 08 August 2025: Panasonic Life Solutions India (PLSIND) – the diversified technology company today launched its all-new P-Series TV range including its flagship ShinobiPro - MiniLED range designed to deliver powerful performance, intuitive smart experiences, and immersive sound. The new line-up includes 21 new LED models ranging from ShinobiPro MiniLED, 4K Google TV, Full HD & HD ready range of Google TVs that cater to diverse Indian households from premium entertainment enthusiasts to compact home users. With the rise in demand for premium, high-quality viewing experiences, Panasonic has launched the P-Series—an advanced and diverse TV line-up featuring key innovations such as 4K Studio colour engine, Hexa Chroma Drive, Accuview Display, Dolby Vision , Dolby Atmos, DTS TruSurround, built-in Chromecast, ALLM (Auto Low Latency Mode), bezel-less design to name a few—designed to meet the evolving preferences of modern Indian consumers. The P Series offers value-based pricing starting from INR ₹17,990 to ₹399,990 ensuring value-driven options for every segment. Panasonic’s range is available across all Panasonic authorised stores (offline) and online e-commerce platforms & Panasonic’s D2C platform.
ShinobiPro MiniLED - 75inches – Panasonic’s D2C platform link
ShinobiPro MiniLEDs - 65 inches – Panasonic’s D2C platform link

Panasonic’s ShinobiPro concept is inspired by a Ninja’s agility, stealth and tactics. Drawing a parallel to the televisions the focus of the series is on:

  • Precision: to drive clear visuals and smart processing; powered by a 4K Studio Color Engine, Hexa Chroma Drive
  • Motion: to deliver the smoothest images in fast moving scenes with 120Hz refresh rate and MEMC technology
  • Sound: to deliver balanced & immersive audio through Dolby Atmos® audio
  • Design: to seamlessly blend in consumer’s living spaces

Complementing it further are Panasonic Soundbars that feature technologies such as Dolby Digital Plus, 3D surround sound, touch control to name a few. These soundbars range from 160W (2.1) to 600W (5.1) starting from INR 12,990.

Commenting during the launch, Fumiyasu Fujimori, Managing Director, Panasonic Marketing India (PMIN), Panasonic Life Solutions India (PLSIND), said, “At Panasonic, we’re driven by innovation that enriches lives, creating technology that seamlessly blends into the heart of Indian homes. With the new P Series, we’re bringing personalized entertainment to every family, from the immersive brilliance of large 4K screens to the sleek versatility of compact smart TVs. This launch reflects our commitment to delivering cutting-edge, future-ready TVs that elevate shared moments—be it festive movie nights or daily family viewing—into extraordinary experiences, all in one Panasonic screen.”

Samaksh Ahuja, Product Category Chief, CE & HA, Panasonic Marketing India (PMIN), PLSIND said, “In 2025, the television market in India is estimated at USD 2.6 billion, and while it's projected to grow modestly in the coming years, the demand for smart TVs is seeing a strong upward trend. This is being fuelled by greater access to high-speed internet, a rise in OTT content consumption, and a shift towards connected living. At Panasonic, we’re shaping this digital shift through our latest LED offerings. The reintroduction of ShinobiPro -the flagship Mini 4K Smart LED TV is a testament to design, performance, and innovation—crafted for today’s discerning viewers. Designed for modern Indian homes Panasonic ShinobiPro MiniLEDs and the P-series offer stunning 4K visuals, immersive sound, and seamless integration with smarter ecosystems. These televisions deliver unmatched value and convenience, transforming binge-watching sessions or family entertainment into delightful experiences, all while keeping you effortlessly connected to your favourite content.”

About the Panasonic Group
Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in consumer electronics, housing, devices, B2B solutions and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022 with Panasonic Holdings Corporation serving as a holding company. The Group reported consolidated net sales of 8,458.2 billion yen for the year ended March 31, 2025. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/

For more information, please contact:
Pritesh Rachamalla | rachamalla.pritesh@in.panasonic.com | +91 88604 04324