Disneyland is a kingdom of dreams and adventure created by Walt Disney.
The whole family can enjoy its variety of attractions and theme shows that recreate the world of Disney characters and films. Disneyland’s popularity has spread from the USA to Japan and many other countries around the world, and its entertainment value is as incredible as it was when the first Park was opened.
Despite Disneyland’s irresistible appeal for countless people, many people were uncertain or concerned about opening a theme park with such an unprecedented size and new style in Japan. The project team faced one roadblock after another as they worked to make the theme park a reality. Panasonic*1 showed support from early on, helping the team to build the theme park.
When approached by the team for support, our founder Konosuke Matsushita immediately promised to work with them, saying “I’m strongly in favor. We need a leisure attraction like that in Japan.”
When asked for advice on opening Japan’s first Disney theme park, Mr. Matsushita personally researched the franchise, taking immense interest in the deep emotional element of Disneyland’s story, where Walt Disney brought his imagination to life. The concept of a company living in a theme park resonated deeply with Mr. Matsushita, and he became a source of immense support and encouragement, hoping fervently for the Park’s success.
*1: Named Matsushita Electric Industrial Co., Ltd. at the time.
■Source: Matsushita Konosuke no Ronten: Kaizu Naki Jidai no Shishin wo Saguru
(Konosuke Matsushita’s Discussion Points: Searching for Guidance in an Uncharted Era)
(edited and published by PHP Institute)