LUMIX DESIGN aspires to create tools
that respond to the passion of the photographer.
Form and function give shape to the heart’s emotions;
every part feels right and precisely where it needs to be.
Hands sure of what to do enable eyes to stay fixed on the subject.
In forming the ideal tool, our aim is to create a camera
you can use instinctively with precision control
for maximum shooting pleasure.
A Tool for Absorbed Operation
Appealing and Responding to the Photographer's Sensitivity
A moment often comes when the subject's ideal smile is framed by a stunning background scene. In such a case, we consider the camera to be an important interface in a once-in-a-lifetime chance to capture the scene in all its natural beauty. While placing the priority on immersion, both in the subject and its surroundings, and displaying all the necessary information, we aim for a comfortable Graphical User Interface (GUI) that doesn't interfere with the intended shot.
We also pay careful attention to "sounds," such as the shutter sound, focus sound, and other operating sounds. Similar to the GUI, after eliminating distracting sounds that interfere with shooting, we pursue sounds that provide the camera with an uplifting sensation as a tool, and other sensually pleasant sounds.
LUMIX Design Philosophy “無心”- Shaping Emotions –
LUMIX S Series Design Story